The Big Push: How Popular Culture Is Always Selling

by Erika Wittekind

Overview

Buyer beware! Why do you really buy what you buy? Did you see a commercial for a cool mountain bike? Did your favorite celebrity wear a fantastic pair of shoes on the red carpet? Learn how products are advertised using all types of media. And be aware of popular culture’s influence on consumers including you!

Product Details

ISBN-13:	9780756545185
Publisher:	Capstone
Publication date:	01/01/2012
Series:	Exploring Media Literacy
Edition description:	New Edition
Pages:	80
Product dimensions:	6.00(w) x 9.00(h) x 0.44(d)
Lexile:	1080L (what's this?)
Age Range:	10 - 13 Years

Table of Contents

The makings of pop culture — Advertising's influence — How advertising works — Targeted messages — The power of celebrity.

Editorial Reviews

This series provides a concise description of the issues surrounding our bombardment by media, how to understand it all and make informed decisions about what is real, important, and worth evaluation. The chapters are extremely short, in language teens understand, and the examples are current. All titles include pop culture examples and photos, and “Media 101” exercises for students to work through. They provide balanced and current ideas, examples, and issues that would serve as great springboards for classroom discussion or research.

Library Media Connection

...provides a clearer understanding of pop culture's ability to sell itself in today's world. . . .This is a good choice for libraries who need more information about the topic.

Denton ISD