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Parsons (history, SUNY at Brockport: John Quincy Adams) has written a well-crafted and -researched survey of the 1828 election skillfully tying some elements to the present. The author brings up important arguments such as the perception that Adams was too intellectual and out of touch, while Jackson was a self-made man, a political "outsider." Parsons also notes that the increased number of white male voters who did not own property looked for candidates with similar experience and education-and this helped Jackson. With the 1828 election, political parties for the first time used cartoons, parades, coordinated national meetings, and campaign paraphernalia on a much larger scale. All of these components of the election were pretty radical in 1828, but not so afterward. Equally important, Parsons highlights themes that have been overlooked, such as how the newly formed Democratic Party would help focus partisanship and get Jackson elected while setting up the "big government" vs. "small government" dialog still evident today. Highly recommended for all academic libraries and for public libraries with a strong political history readership.