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The Black Culture Industry
     

The Black Culture Industry

by Ellis Cashmore, Cashmore Profes
 

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ISBN-10: 0415120829

ISBN-13: 9780415120821

Pub. Date: 06/28/1997

Publisher: Taylor & Francis

Cashmore's controversial study argues that black culture has been converted into a commodity, usually in the interests of white owned corporations; that blacks have been permitted success within the entertainment industry only on the condition that they conform to

certain stereotypes; and that black entrepreneurs, when they rise to the top of corporate

Overview

Cashmore's controversial study argues that black culture has been converted into a commodity, usually in the interests of white owned corporations; that blacks have been permitted success within the entertainment industry only on the condition that they conform to

certain stereotypes; and that black entrepreneurs, when they rise to the top of corporate entertainment ladder, have tended to act precisely as whites have in similar circumstances. Using detailed studies of the marketing of Motown, Michael Jackson and the artist formerly known as

Prince, Cashmore suggests that inflating the significance of this commodified "black culture" may actually be counter-productive in the struggle for racial justice and that its most significant and pernicious effect may be in signalling the end of racism while keeping the racial

hierarchy essentially intact.

Product Details

ISBN-13:
9780415120821
Publisher:
Taylor & Francis
Publication date:
06/28/1997
Pages:
216
Product dimensions:
7.00(w) x 9.70(h) x 0.80(d)

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