Blackwell Encyclopedia of Management: Marketing / Edition 2

Blackwell Encyclopedia of Management: Marketing / Edition 2

by Dale Littler
     
 

ISBN-10: 1405102543

ISBN-13: 9781405102544

Pub. Date: 06/14/2006

Publisher: Wiley

This second edition of the The Blackwell Encyclopedia of Marketing has been revised and updated, with new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy. The implications of developments in information and communications technologies are assessed while retailing has been

Overview

This second edition of the The Blackwell Encyclopedia of Marketing has been revised and updated, with new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy. The implications of developments in information and communications technologies are assessed while retailing has been extensively revised to embrace contemporary trends.

  • Features over 250 entries
  • Includes new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy
  • Assesses the implications of developments in new information and communications technologies
  • Contains extensive revisions to the section on retailing to embrace contemporary trends

Product Details

ISBN-13:
9781405102544
Publisher:
Wiley
Publication date:
06/14/2006
Series:
Blackwell Encyclopaedia of Management Series , #5
Pages:
416
Product dimensions:
7.00(w) x 10.00(h) x 1.18(d)

Table of Contents

Preface.

About the Editors. 

Contributors.

Dictionary Entries A-Z.

Index.

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