The Blues: A History of the Blue Cross and Blue Shield System by Robert Cunningham III, Robert M. Cunningham Jr. | | 9780875802244 | Hardcover | Barnes & Noble
The Blues: A History of the Blue Cross and Blue Shield System

The Blues: A History of the Blue Cross and Blue Shield System

by Robert Cunningham III, Robert M. Cunningham Jr.
     
 

ISBN-10: 0875802249

ISBN-13: 9780875802244

Pub. Date: 08/28/1997

Publisher: Northern Illinois University Press

Drawing on extensive company archives, this first complete history of the Blue Cross and Blue Shield system tells the story of America's largest and oldest health care insurer, from its beginnings in the 1930s to the turbulent 1990s. Often regarded as uniquely American because of its grass-roots organization, the Blue Cross and Blue Shield system is a network of

Overview

Drawing on extensive company archives, this first complete history of the Blue Cross and Blue Shield system tells the story of America's largest and oldest health care insurer, from its beginnings in the 1930s to the turbulent 1990s. Often regarded as uniquely American because of its grass-roots organization, the Blue Cross and Blue Shield system is a network of independent, locally operated insurance companies whose growth has fluctuated with broader economic, social, and political changes and with the national search for cost-effective health care.

Product Details

ISBN-13:
9780875802244
Publisher:
Northern Illinois University Press
Publication date:
08/28/1997
Edition description:
1
Pages:
324
Product dimensions:
6.00(w) x 9.00(h) x 1.10(d)

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