The Blues: A History of the Blue Cross and Blue Shield System

The Blues: A History of the Blue Cross and Blue Shield System

by Robert Cunningham III, Robert M. Cunningham Jr.
     
 

This first complete history of the Blue Cross and Blue Shield system tells the story of America's largest and oldest health insurers, from their beginnings to the turbulent 1990s. Drawing on extensive company archives, Robert Cunningham III and Robert M. Cunningham, Jr. trace the development of the Blues' system and show how its management has pursued the goal of… See more details below

Overview

This first complete history of the Blue Cross and Blue Shield system tells the story of America's largest and oldest health insurers, from their beginnings to the turbulent 1990s. Drawing on extensive company archives, Robert Cunningham III and Robert M. Cunningham, Jr. trace the development of the Blues' system and show how its management has pursued the goal of health care coverage over seven decades of social and economic change. Highly readable, this volume will interest all those who are concerned with the past and future of American health care.

Product Details

ISBN-13:
9780875802244
Publisher:
Northern Illinois University Press
Publication date:
08/28/1997
Edition description:
1
Pages:
324
Sales rank:
1,119,393
Product dimensions:
6.00(w) x 9.00(h) x 1.10(d)

Table of Contents

Foreword
Acknowledgments
1Prepayment Pioneers3
2The Doctors' Dilemma34
3The 1940s: Challenges of Growth56
4The 1950s: Burdens of Leadership88
5The Double Bind: Health Care for the Elderly118
6The Intermediaries145
7The 1970s: Accountability and Discontent171
8The 1980s: Swimming with the Sharks200
9Old Wine, New Bottles235
Glossary255
Notes265
Works Cited287
Index301

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