The Blues: A History of the Blue Cross and Blue Shield System

Hardcover (Print)
Used and New from Other Sellers
Used and New from Other Sellers
from $12.99
Usually ships in 1-2 business days
(Save 67%)
Other sellers (Hardcover)
  • All (9) from $12.99   
  • New (2) from $28.90   
  • Used (7) from $12.99   

Overview

This first complete history of the Blue Cross and Blue Shield system tells the story of America's largest and oldest health insurers, from their beginnings to the turbulent 1990s. Drawing on extensive company archives, Robert Cunningham III and Robert M. Cunningham, Jr. trace the development of the Blues' system and show how its management has pursued the goal of health care coverage over seven decades of social and economic change. Highly readable, this volume will interest all those who are concerned with the past and future of American health care.
Read More Show Less

Editorial Reviews

New England Journal of Medicine
The book is instructive in its analysis of events over the past 70 years, and it offers lessons for those genuinely interested in understanding how the current health care system came to be. Most important, it reminds us that many issues in our system remain unresolved, such as the role of for-profit as compared with nonprofit entities in health care, the philosophical clash between market-based and regulatory strategies and policies, and the continuing search for answers to our problems with cost, quality, and access.
Booknews
Commissioned by the Blue Cross and Blue Shield Association, begun in 1988 by Cunningham, and taken over by his son in 1990 when illness forced the senior to stop working. Traces the birth of Blue Cross to coverage of doctor visits for teachers in Dallas in 1929, and the Blue Shield concept to covering hospital care in lumber and mining camps of the Pacific Northwest at the turn of the century. The network of independent, locally operated companies now insure about one in four Americans, but face challenges in the turbulent health-care industry of the 1990s. Annotation c. by Book News, Inc., Portland, Or.
Read More Show Less

Product Details

  • ISBN-13: 9780875802244
  • Publisher: Northern Illinois University Press
  • Publication date: 8/28/1997
  • Edition description: 1
  • Pages: 311
  • Sales rank: 1,296,073
  • Product dimensions: 6.00 (w) x 9.00 (h) x 1.10 (d)

Table of Contents

Foreword
Acknowledgments
1 Prepayment Pioneers 3
2 The Doctors' Dilemma 34
3 The 1940s: Challenges of Growth 56
4 The 1950s: Burdens of Leadership 88
5 The Double Bind: Health Care for the Elderly 118
6 The Intermediaries 145
7 The 1970s: Accountability and Discontent 171
8 The 1980s: Swimming with the Sharks 200
9 Old Wine, New Bottles 235
Glossary 255
Notes 265
Works Cited 287
Index 301
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)