BN.com Gift Guide

The Book of Business Awesome / The Book of Business UnAwesome

( 6 )

Overview

UnAwesome is UnAcceptable.

The Book of Business Awesome is designed as two short books put together—one read from the front and the other read from the back when flipped over. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, The Book of Business Awesome includes case studies of successful businesses that gained exposure through being awesome and effective. This book provides actionable tools ...

See more details below
Hardcover
$16.20
BN.com price
(Save 35%)$24.95 List Price

Pick Up In Store

Reserve and pick up in 60 minutes at your local store

Other sellers (Hardcover)
  • All (48) from $1.99   
  • New (11) from $4.99   
  • Used (37) from $1.99   
The Book of Business Awesome / The Book of Business UnAwesome

Available on NOOK devices and apps  
  • NOOK Devices
  • Samsung Galaxy Tab 4 NOOK 7.0
  • Samsung Galaxy Tab 4 NOOK 10.1
  • NOOK HD Tablet
  • NOOK HD+ Tablet
  • NOOK eReaders
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac
  • NOOK for Web

Want a NOOK? Explore Now

NOOK Book (eBook)
$13.99
BN.com price
(Save 43%)$24.95 List Price

Overview

UnAwesome is UnAcceptable.

The Book of Business Awesome is designed as two short books put together—one read from the front and the other read from the back when flipped over. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, The Book of Business Awesome includes case studies of successful businesses that gained exposure through being awesome and effective. This book provides actionable tools enabling readers to apply the concepts immediately to their own businesses. The flip side of the book, The Book of Business UnAwesome, shares the train-wreck stories of unsuccessful businesses and showcases what not to do.

  • Key concepts include the power of peripheral referrals and how to create content for your "third circle"
  • Explains how to re-recruiting your employees and re-court your customers

Ensure that your business remains awesome, instead of unawesome, and apply these awesomely effective strategies to your business today.

Read More Show Less

Product Details

  • ISBN-13: 9781118315224
  • Publisher: Wiley
  • Publication date: 8/15/2012
  • Edition number: 1
  • Pages: 272
  • Sales rank: 772,423
  • Product dimensions: 9.10 (w) x 6.10 (h) x 1.00 (d)

Meet the Author

SCOTT STRATTEN is the President of UnMarketing.com, a company that combines efforts in viral, social, and authentic marketing. He has guided companies such as PepsiCo, Adobe, Red Cross, and Saks Fifth Avenue through the viral/social media and relationship marketing landscape. Scott was named one of the top five social media influencers in the world on Forbes.com. He has appeared on Mashable.com and CNN.com, and in the Wall Street Journal, USA Today, and Fast Company. He speaks globally on how businesses can engage better (or at all!) with their current and potential customer base using social media, viral marketing—and just plain old engaging conversation.
Scott travels around the world sharing with audiences the "what not to do in business" stories we all can't get enough of. Lucky for Scott, there is never a shortage of material to draw from. He believes that 85 percent of people in the world are morons (not you, if you buy this book).

Read More Show Less

Table of Contents

Chapter 1 How One Man Changed a Billion-Dollar Brand

Chapter 2 Marketing is a Verb

Chapter 3 Remarry Your Current Customers

Chapter 4 The Sun Rises Online

Chapter 5 Sporting event awesome

Chapter 6 I Think Geeks Rule

Chapter 7 DKNY 4 U 2

Chapter 8 PR People. React.

Chapter 9 The Red Cross is Getting Slizzard

Chapter 10 Grand Rapids Serves up Some Humble Pie

Chapter 11 The One Thing More Delicious Than Ice Cream

Chapter 12 How To Apologize to a Woman

Chapter 13 How To Ship Out Your Reputation, And Then Return It

Chapter 14 You Can't Ignore What You Hate

Chapter 15 The Only Good Use For QR Codes

Chapter 16 Benefit of the Brand Doubt

Chapter 17 How To Spice Up An Old Brand

Chapter 18 How Manya Made Vegas Awesome

Chapter 19 Fractional Reaction

Chapter 20 Third Circle

Chapter 21 Reflecting on Awesome

Chapter 22 Part Man, Part Machine, All Crowdfunded

Chapter 23 The Social Media ROI Conversation

Chapter 24 Before Social ROI

Chapter 25 Connect Outside Your Field of Vision

Chapter 26 Peripheral Referrals

Chapter 27 Seven Dollars and An iROI, Lessons in Social Return on Investment

Chapter 28 Thirty Tips for Speakers

Chapter 29 Rocking a Panel

Chapter 30 Shedding some social pounds

Chapter 31 You Don't Need The Man, If You Are the Man. Why I Love Louis CK

Chapter 32 The Hall of Fame

Chapter 33 Mr. Happy Crack

Chapter 34 Pimp My Lift

Chapter 35 Nightmares

Chapter 36 J.K. Rowling

Chapter 37 Moncton Snow Blower

Chapter 38 Calgary Philharmonic

Chapter 39 A Unicorn Fighting A Bear

Chapter 40 Awesome End

Awesome Acknowledgements

Read More Show Less

Customer Reviews

Average Rating 4.5
( 6 )
Rating Distribution

5 Star

(5)

4 Star

(0)

3 Star

(1)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing all of 6 Customer Reviews
  • Anonymous

    Posted March 6, 2014

    Blizzardclan

    My name is hawkstar and my clan is located at forest wolves res 1 and we need more warriors queens elders kits and a med cat and were loyal

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted March 7, 2014

    OTAY ANOTHER DARKCLAN REQUEST

    DARKCLAN IS NOW AT TWO DIFFERENT SITES!!!! ONE AT DARK WIZARD AND ONE AT DIRECTORY OF OHIO!!!!!!!! JOIN TODAY~Legend

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted March 7, 2014

    Windclan

    We are at lemon res 1 and i am goldenpaw. Im a medicine cat apprentice and all other positions are open and, GET THIS, first cat there will be named leader! We are a very kind clan and we only fight when attacked. We have some rules though, no cloak, no veil or any other evil people/ cats. Thank you ~ goldenpaw ~

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted March 5, 2014

    Please post this

    Hey you looking for a symbol place to learned symbols ? Go to symbol master result 1

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted March 5, 2014

    HurricaneClan

    We are a semi active clan. One of the oldest. We we're started in 2011. We are located at 'hhc'

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted March 5, 2014

    Treeclan

    At 'lotus' result one! We are fun, loving, active, and never ignore!

    Was this review helpful? Yes  No   Report this review
Sort by: Showing all of 6 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)