The Book of Business Wisdom: Classic Writings by the Legends of Commerce and Industry / Edition 1

The Book of Business Wisdom: Classic Writings by the Legends of Commerce and Industry / Edition 1

by Peter Krass
     
 

ISBN-10: 0471165123

ISBN-13: 9780471165125

Pub. Date: 08/29/1997

Publisher: Wiley

From Henry Ford and Andrew Carnegie, to Lee Iacocca and David Ogilvy, this dynamic anthology includes 54 essays and speeches on business success, from some of the greatest business leaders of all times. Designed for easy-reference, it features sections on leadership, management, entrepreneurship, and more. Notable quotes are called out in larger type in each

Overview

From Henry Ford and Andrew Carnegie, to Lee Iacocca and David Ogilvy, this dynamic anthology includes 54 essays and speeches on business success, from some of the greatest business leaders of all times. Designed for easy-reference, it features sections on leadership, management, entrepreneurship, and more. Notable quotes are called out in larger type in each article. Finally, two indexes cross-reference authors alphabetically and chronologically.

Product Details

ISBN-13:
9780471165125
Publisher:
Wiley
Publication date:
08/29/1997
Series:
Book of Business Wisdom Series
Pages:
512
Product dimensions:
6.00(w) x 9.00(h) x 1.13(d)

Table of Contents

Partial table of contents:

HOW TO GET AHEAD.

The Road to Business Success (A. Carnegie).

They Won't Think (T. Edison).

THE IMPORTANCE OF CHARACTER.

What I Have Learned about Men (H. Firestone).

The Character of the Businessman (H. Luce).

THE DYNAMICS OF LEADERSHIP.

Leadership (D. Ogilvy).

Lessons for Success (J. Welch).

THE ESSENTIALS OF GOOD MANAGEMENT.

The Most Important Thing I Ever Learned about Management (A. Sloan).

More on Good Management (L. Iacocca).

SELLING SKILLS AND CUSTOMER FOCUS.

You in a Career of Selling (R. Woodruff).

MAINTAINING INDIVIDUALITY IN THE CORPORATE WORLD.

The Hat of the Student (W. Rockwell).

The Modern Corporation (G. Perkins).

GUNSLINGERS AND THE ENTREPRENEURIAL SPIRIT.

What I Learned about Business (H. Ford).

The Art of Money-Getting (P. Barnum).

PHILOSOPHY FROM WALL STREET.

My Investment Philosophy (B. Baruch).

What Makes Me Tick?

(C. Icahn).

Chronology.

Author Index.

Acknowledgments.

Notes.

Credits and Sources.

Index.

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