The Book of Business Wisdom: Classic Writings by the Legends of Commerce and Industry / Edition 1

The Book of Business Wisdom: Classic Writings by the Legends of Commerce and Industry / Edition 1

by Peter Krass
     
 

Andrew Grove, Lee Iacocca, P. T. Barnum, Muriel Siebert, Jack Welch, Andrew Carnegie, Henry Ford, and John D. Rockefeller. Imagine the priceless advice you could reap from these immortals of the business world. The Book of Business Wisdom offers you the opportunity to share the insights and wisdom of more than 50 of the greatest business minds that ever lived.

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Overview

Andrew Grove, Lee Iacocca, P. T. Barnum, Muriel Siebert, Jack Welch, Andrew Carnegie, Henry Ford, and John D. Rockefeller. Imagine the priceless advice you could reap from these immortals of the business world. The Book of Business Wisdom offers you the opportunity to share the insights and wisdom of more than 50 of the greatest business minds that ever lived. Never before have the writings of such a large and diverse group of business heroes been collected between the covers of a single book. In The Book of Business Wisdom, more than 50 business legends, past and present, share their passion for excellence and their views on success in business. You'll hear from Andrew Carnegie and Victor Kiam about the road to business success, David Ogilvy and Bichard Sears on leadership, Carl Icahn and Bernard Baruch on what it takes to succeed on the Street, and Mary Kay and John H. Johnson on connecting with customers, just to name a few. For easy reference, the 54 essays featured in The Book of Business Wisdom are organized into eight categories, covering how to get ahead, character, leadership, management, selling and customer service, individuality, entrepreneurship, and investing. Throughout the book, pearls of wisdom from each contributor have been highlighted to draw attention to some of the more memorable and quirky ideas. Each essay is preceded by a brief; introduction that offers interesting and insightful information about its author's life and career, and places the essay in historical perspective. A collection of timeless and universal essays from the sharpest business minds ever, The Book of Business Wisdom is an indispensable source of ideas and inspiration for everyone who wants to succeed. "This serious and well-researched anthology should be in the personal library of anyone who aspires to or desires insight into business leadership" -R. D. Kennedy former Chairman and CEO, Union Carbide Corp.

"A very useful collection which points up the size, scope, boldness, and ever-changing nature of American business and its legendary leaders. The essays are informative, provocative, useful, inspiring, and sometimes funny. In an age when endlessly new information flickers across our computer screens, it is satisfying to hold something that deserves to be bound in leather." -Glen L. Urban, Dean Sloan School of Management, MIT

"This book is a way of getting a century of ideas and experience into the bloodstream of a new generation of entrepreneurs and businesspeople. Perhaps, most of all, it will help revivify the American Dream:" -Peter G. Peterson, Chairman The Blackstone Group former U.S. Secretary of Commerce

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Product Details

ISBN-13:
9780471165125
Publisher:
Wiley
Publication date:
08/29/1997
Series:
Book of Business Wisdom Series
Pages:
512
Product dimensions:
6.00(w) x 9.00(h) x 1.13(d)

Table of Contents

Partial table of contents:

HOW TO GET AHEAD.

The Road to Business Success (A. Carnegie).

They Won't Think (T. Edison).

THE IMPORTANCE OF CHARACTER.

What I Have Learned about Men (H. Firestone).

The Character of the Businessman (H. Luce).

THE DYNAMICS OF LEADERSHIP.

Leadership (D. Ogilvy).

Lessons for Success (J. Welch).

THE ESSENTIALS OF GOOD MANAGEMENT.

The Most Important Thing I Ever Learned about Management (A. Sloan).

More on Good Management (L. Iacocca).

SELLING SKILLS AND CUSTOMER FOCUS.

You in a Career of Selling (R. Woodruff).

MAINTAINING INDIVIDUALITY IN THE CORPORATE WORLD.

The Hat of the Student (W. Rockwell).

The Modern Corporation (G. Perkins).

GUNSLINGERS AND THE ENTREPRENEURIAL SPIRIT.

What I Learned about Business (H. Ford).

The Art of Money-Getting (P. Barnum).

PHILOSOPHY FROM WALL STREET.

My Investment Philosophy (B. Baruch).

What Makes Me Tick?

(C. Icahn).

Chronology.

Author Index.

Acknowledgments.

Notes.

Credits and Sources.

Index.

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