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In The Book of Business Wisdom, more than 50 business legends, past and present, share their passion for excellence and their views on success in business. You'll hear from Andrew Carnegie and Victor Kiam about the road to business success, David Ogilvy and Richard Sears on leadership, Carl Icahn and Bernard Baruch on what it takes to succeed on the Street, and Mary Kay and John H. Johnson on connecting with customers, just to name a few.
For easy reference, the 54 essays featured in The Book of Business Wisdom are organized into eight categories, covering how to get ahead, character, leadership, management, selling and customer service, individuality, entrepreneurship, and investing. Throughout the book, pearls of wisdom from each contributor have been highlighted to draw attention to some of the more memorable and quirky ideas. Each essay is preceded by a brief introduction that offers interesting and insightful information about its author's life and career, and places the essay in historical perspective.
A collection of timeless and universal essays from the sharpest business minds ever, The Book of Business Wisdom is an indispensable source of ideas and inspiration for everyone who wants to succeed.
"This book is a delight to read and a revelation. It contains a wealth of wisdom about how to succeed not just in business, but in life." --Daniel P. Tully Chairman of the Board, Merrill Lynch & Co., Inc.
Lee Iacocca: "If you make believe that 10 guys in pin-striped suits are back in kindergarten class playing with building blocks, you'll get a rough idea of what life in a corporation is like."
Andrew Carnegie: "Boss your boss just as soon as you can; try it on early. There is nothing he will like so well if he is the right kind of boss. If he is not, he is not the man for you to remain with -- leave him whenever you can, even at a present sacrifice, and find one capable of discerning genius."
Malcolm Forbes: "A big shot who has never laid an egg . . . is in the position of a hen under a similar handicap, about to be made a meal of." bl12
Muriel Siebert: "Everyone said that the reason there had never been a woman on the floor of the Stock Exchange before was because no lady could stand the language. So I learned the language."
"This serious and well-researched anthology should be in the personal library of anyone who aspires to or desires insight into business leadership." --R. D. Kennedy former Chairman and CEO, Union Carbide Corp.
"A very useful collection which points up the size, scope, boldness, and ever-changing nature of American business and its legendary leaders. The essays are informative, provocative, useful, inspiring, and sometimes funny. In an age when endlessly new information flickers across our computer screens, it is satisfying to hold something that deserves to be bound in leather." --Glen L. Urban, Dean Sloan School of Management, MIT
"This book is a way of getting a century of ideas and experience into the bloodstream of a new generation of entrepreneurs and businesspeople. Perhaps, most of all, it will help revivify the American Dream." --Peter G. Peterson, Chairman The Blackstone Group former U.S. Secretary of Commerce
HOW TO GET AHEAD.
The Road to Business Success (A. Carnegie).
They Won't Think (T. Edison).
THE IMPORTANCE OF CHARACTER.
What I Have Learned about Men (H. Firestone).
The Character of the Businessman (H. Luce).
THE DYNAMICS OF LEADERSHIP.
Leadership (D. Ogilvy).
Lessons for Success (J. Welch).
THE ESSENTIALS OF GOOD MANAGEMENT.
The Most Important Thing I Ever Learned about Management (A. Sloan).
More on Good Management (L. Iacocca).
SELLING SKILLS AND CUSTOMER FOCUS.
You in a Career of Selling (R. Woodruff).
MAINTAINING INDIVIDUALITY IN THE CORPORATE WORLD.
The Hat of the Student (W. Rockwell).
The Modern Corporation (G. Perkins).
GUNSLINGERS AND THE ENTREPRENEURIAL SPIRIT.
What I Learned about Business (H. Ford).
The Art of Money-Getting (P. Barnum).
PHILOSOPHY FROM WALL STREET.
My Investment Philosophy (B. Baruch).
What Makes Me Tick?
Credits and Sources.