The Book of Entrepreneurs' Wisdom: Classic Writings by Legendary Entrepreneurs

The Book of Entrepreneurs' Wisdom: Classic Writings by Legendary Entrepreneurs

by Peter Krass
     
 

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Not everyone can start a new business and turn it into a success. Though many have gotten ideas off the ground, few have kept them afloat. While many have opened doors to budding ventures, few have been able to keep them open. And while many have begun freshman businesses, few are true entrepreneurs. What does it take to join this elite rank? The answer may well

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Overview

Not everyone can start a new business and turn it into a success. Though many have gotten ideas off the ground, few have kept them afloat. While many have opened doors to budding ventures, few have been able to keep them open. And while many have begun freshman businesses, few are true entrepreneurs. What does it take to join this elite rank? The answer may well best be found from those who know firsthand-the fortunate few who have taken the lightbulbs in their heads and made them shine: pioneers like Henry Ford, George Eastman, Kim Polese, Col. Harland Sanders, Lillian Vernon, Warren Avis, Richard Branson, Dave Thomas, and Steve Jobs. Now, The Book of Entrepreneurs' Wisdom affords you an unprecedented opportunity to hear-in their own words-what these legends have had to say on the topic of entrepreneurship. The Book of Entrepreneurs' Wisdom. brings together the essays and speeches of more than fifty pioneers, past and present. From starting up to creating marketing strategies, from taking risks to building brand identity, the writings contained here span the entire spectrum of essential entrepreneurial issues. For example, Wally "Famous" Amos talks about the power in commitment and Lillian Vernon presents her entrepreneur's toolkit. For easy reference, the essays contained in The Book of Entrepreneurs' Wisdom are organized into eight categories, covering the start-up process; the maverick element; venture capital, LBOs, and going public; risk and strategy; inventors turned entrepreneurs; branding, image, and selling; entrepreneurial management; and personal stories. Each essay is preceded by a brief introduction that places it in historical perspective and offers interesting and insightful information about its author's life and career. And throughout each essay, passages have been highlighted that call attention to each contributor's most pithy, profound, or quirky ideas. Offering timeless wisdom from the most successful entrepreneurs ever, The Book of Entrepreneurs' Wisdom is must reading for anyone looking to join the venerable rank of these gunslingers, explorers, pioneers, and thrill seekers.

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Editorial Reviews

From the Publisher
"This is classical and fascinating material that should be widely read by aspiring (and practising) entrepreneurs." (Long Range Planning, Vol 35, 2000)
Long Range Planning
This is classical and fascinating material that should be widely read by aspiring (and practising entrepreneurs.

Product Details

ISBN-13:
9780471345091
Publisher:
Wiley
Publication date:
09/27/1999
Series:
Book of Business Wisdom Series
Pages:
514
Product dimensions:
6.14(w) x 9.21(h) x 1.13(d)

Meet the Author

PETER KRASS is a freelance writer and editor living in New Hampshire. He has contributed extensively to Investor's Business Daily. His other books include The Book of Business Wisdom: Classic Writings by the Legends of Commerce and Industry, The Book of Leadership Wisdom: Classic Writings by Legendary Business Leaders, and The Book of Investing Wisdom: Classic Writings by Great Stock-Pickers and Legends of Wall Street, all published by Wiley.

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