The Book of Probes (Pb)

Overview

Until now, no book has explored the full expanse of Marshall McLuhan's thinking. Here we have assembled alongside his most prescient aphorisms excerpts from the full range of his astounding life's work. One revolutionary book distills the wisdom and wit of the man who explained to us the "the medium is the message" and that we are "now living in a global village", that "privacy invasion is now our most important knowledge industry" and that "obsolescence is the moment of ...

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Overview

Until now, no book has explored the full expanse of Marshall McLuhan's thinking. Here we have assembled alongside his most prescient aphorisms excerpts from the full range of his astounding life's work. One revolutionary book distills the wisdom and wit of the man who explained to us the "the medium is the message" and that we are "now living in a global village", that "privacy invasion is now our most important knowledge industry" and that "obsolescence is the moment of superabundance".

Cover to cover, Anthology is not only one hundred percent McLuhan's own words, these are McLuhan's finest words. McLuhan called these bold perceptions probes and today they gleam like gems embedded everywhere in his life's output—in his books, in more than 200 speeches, in his classes (especially the Monday Night Seminars), and most of all in the nearly 700 shorter writings that he published between 1945 and 1980. In recent years, his son Eric McLuhan and William Kuhns have combed through all these sources to compile and edit what has become Anthology—The Book of Probes.

The collection is so fresh that most probes will be new to even the most avid readers of McLuhan, and opens a new portal to McLuhan's mind, one that promises to change the ways in which we recognize and interpret McLuhan in the future. Readers will marvel at how the consistency, the clarity of concept, and the abundant wealth of observations, some made twenty or thirty years apart, dovetail to form a whole.

Art Director and Designer David Carson presents McLuhan's images with new insight, and has built a work of art that is reminiscent of those lasting works permanently commissioned and interpreted by newgenerations

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Editorial Reviews

Library Journal
Herbert Marshall McLuhan (1911-90), Canadian communications theologist and educator, used the term probe to refer to thought-provoking statements such as "the medium is the message"-an aphorism that summarized his view of how electronic disseminators of information shape the thinking in any branch of knowledge. Small, thick, and beautifully bound, The Book of Probes offers a sampling of his finest sayings, arranged by subject and accompanied by Carson's artwork as backdrops. Selected by McLuhan's son Eric, the probes are culled from his many books, speeches, lectures, and hundreds of short writings. The design of the book is similar to McLuhan's The Medium Is the Message (1967), which was considered unique at the time of its publication and is in fact more accessible and playful than this work. While it may be of value in upper-level classrooms to stimulate discussion or as a condensed introduction to McLuhan's writings, this book will not satisfy those desiring a solid foundation in McLuhan's contributions to communications theory; they would be better served by one of his seminal works, e.g., Understanding Media (1964). Recommended for academic libraries supporting extensive communications programs.-Angela Weiler, SUNY at Morrisville Libs. Copyright 2004 Reed Business Information.
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Product Details

  • ISBN-13: 9781584232520
  • Publisher: Gingko Press, Incorporated
  • Publication date: 3/1/2009
  • Pages: 576
  • Sales rank: 1,418,704
  • Product dimensions: 6.20 (w) x 7.30 (h) x 1.80 (d)

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