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From Barnes & NobleThe Barnes & Noble Review
Seth Godin bootstrapped his first company in 1986. Today he employs more than 40 people and his latest endeavor, Yoyodyne Entertainment, was just sold to Yahoo! The man knows what he's doing.
In The Bootstrapper's Bible: How to Start and Build a Business with a Great Idea and (Almost) No Money, Godin shares the story of how he built a multimillion-dollar business starting with almost nothing. He also profiles dozens of others who have managed to parlay their great ideas into profitable businesses.
"A bootstrapper starts with virtually no money, lots of inspiration, and plenty of hard work," Godin writes. "Bootstrapping teaches entrepreneurs lessons they will never learn if they start with money. It forces you to be creative, flexible, resourceful. Most of all, it forces you to listen to the market, instead of having the hubris to tell the market what you think it needs to hear."
Because he's been there, Godin knows the issues central to the bootstrapper - and he touches them all. Overcoming fear. Getting around the giants by discovering an untapped niche. Finding a business model that works. His best advice: Stop planning and start doing.
Reading this book is a great first step.
— Laurie Petersen