The Bootstrapper's Bible: How to Start and Build a Business with a Great Idea and (Almost) No Money

Overview

Author Seth Godin, a successful bootstrapper in his own right, tells in fascinating detail his own story of how he built a multimillion-dollar business with almost nothing. Godin also shares the inspirational stories of dozens of other companies (from Dell Computer to Eddie Bauer) to encourage budding bootstrappers to parlay a great idea into a profitable business. Readers will want to soak up every one of Godin's "Nine Magic Rules of Successful Bootstrapping," which include details on finding start-up funds-and ...
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Overview

Author Seth Godin, a successful bootstrapper in his own right, tells in fascinating detail his own story of how he built a multimillion-dollar business with almost nothing. Godin also shares the inspirational stories of dozens of other companies (from Dell Computer to Eddie Bauer) to encourage budding bootstrappers to parlay a great idea into a profitable business. Readers will want to soak up every one of Godin's "Nine Magic Rules of Successful Bootstrapping," which include details on finding start-up funds-and mentors, avoiding or surviving every small-business pitfall, balancing work and home, and being successful in the bootstrap phase - and beyond.
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Editorial Reviews

From Barnes & Noble
The Barnes & Noble Review
Seth Godin bootstrapped his first company in 1986. Today he employs more than 40 people and his latest endeavor, Yoyodyne Entertainment, was just sold to Yahoo! The man knows what he's doing.

In The Bootstrapper's Bible: How to Start and Build a Business with a Great Idea and (Almost) No Money, Godin shares the story of how he built a multimillion-dollar business starting with almost nothing. He also profiles dozens of others who have managed to parlay their great ideas into profitable businesses.

"A bootstrapper starts with virtually no money, lots of inspiration, and plenty of hard work," Godin writes. "Bootstrapping teaches entrepreneurs lessons they will never learn if they start with money. It forces you to be creative, flexible, resourceful. Most of all, it forces you to listen to the market, instead of having the hubris to tell the market what you think it needs to hear."

Because he's been there, Godin knows the issues central to the bootstrapper - and he touches them all. Overcoming fear. Getting around the giants by discovering an untapped niche. Finding a business model that works. His best advice: Stop planning and start doing.

Reading this book is a great first step.

— Laurie Petersen

Business Week
Seth Godin may be the ultimate entrepreneur for the Information Age.
Booknews
A bootstrapper himself, Godin offers "nine magic rules" and "ten commandments" along with other information to entrepreneurs interested in starting their own business. Includes many stories of successful enterprises, along with coverage of planning, financing, acting professional, and surviving on a personal basis. Annotation c. by Book News, Inc., Portland, Or.
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Product Details

  • ISBN-13: 9781574101034
  • Publisher: Upstart Publishing Company, Inc.
  • Publication date: 1/28/1998
  • Pages: 280
  • Product dimensions: 7.29 (w) x 8.96 (h) x 0.75 (d)

Table of Contents

Introduction 1
1 Welcome to the Bootstrap World 9
2 Booting Up 43
3 Plan for the Money 83
4 The Nine Magic Rules of Successful Bootstrapping 107
5 Being a Professional 145
6 Tools of the Trade 175
7 The Ten Bootstrapper Commandments 221
8 Personal Survival 239
9 Beyond Bootstrapping 261
Glossary: Learning the Lingo 267
Appendix: Resources 271
Index 277
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Sort by: Showing 1 Customer Reviews
  • Posted July 20, 2011

    Full of key ideas for getting your small business rocking!

    I love Seth Godin's material and eat up everything he writes. When I saw this title: "Bootstrapper's Bible: How to build a business with a great idea and (almost) no money" I was intrigued.

    The book was written in 1998 so although a lot of the ideas are dated due to the changes in communication, marketing and market research, the book was packed full of incredible ideas to help your business get a fast start and maximize your chances of succeeding as an entrepreneur with (almost) no money.

    Natasha's 5 Best Take-Aways:

    1. If you have the gutsiness to bootstrap it, you can far out-do your big business competitors because you can create, are mobile, can change, and can re-invent where big businesses are bogged down in red-tape. Seth coaches how to capitalize on this freedom and how to position yourself to compete with the big business. Great ideas here!

    2. Don't reinvent the wheel: Find a thriving market, study the leaders in that market and then design a much better program to beat them and steal the clients. Don't build a business in a niche where no one has money to buy anything, go where the money is. In today's marketplace, study your competition, watch what they offer and how they deliver it and then go ahead and design something better. Great tip!

    3. Do you want to be a freelancer or an entrepreneur? In other words; do you want to be self employed or run a business that you could sell one day? There is a big difference but this book walks you through how to get your self-employed business to become a sell-able business if that's what you want.

    4. The book is FULL of case studies of people who have bootstrapped it and won. Very inspirational and tons of creative solutions!

    5. And finally - "The 10 Bootstrapper Commandments" to winning in building your business from scratch. For example: Be audacious, Make mistakes, Charge for your time..(buy the book to read the rest).

    Loved it! As always, my head spins after reading one of his books because I now have thousands of new ideas. Get the book, you'll see what I mean.

    Was this review helpful? Yes  No   Report this review
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