The Bootstrapper's Guide to the Mobile Web: Practical Plans to Get Your Business Mobile in Just a Few Days for Just a Few Bucks

Overview

Creating a successful mobile-web presence is achievable with the tools found in this guide?without needing to learn a programming language or become a Web designer. Such a presence is now a necessity, rather than a luxury, for all businesses, organizations, and independent professionals to stay competitive. This quick, practical, hands-on introduction to the nuts and bolts of using the mobile web to grow a brand, improve sales, and increase profits is written for lay people and avoids jargon and programming ...

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Overview

Creating a successful mobile-web presence is achievable with the tools found in this guide—without needing to learn a programming language or become a Web designer. Such a presence is now a necessity, rather than a luxury, for all businesses, organizations, and independent professionals to stay competitive. This quick, practical, hands-on introduction to the nuts and bolts of using the mobile web to grow a brand, improve sales, and increase profits is written for lay people and avoids jargon and programming concepts. Time- and money-saving solutions are presented, teaching technical novices how to quickly adapt their existing websites to the mobile ones and how to easily create mobile applications without having to learn to program. Step-by-step instructions stand alongside real-world examples of successful mobile-web transitions, and advice on best practices is provided to help business owners, entrepreneurs, marketing professionals, and creative professionals create the presence they need to help their business flourish.

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Editorial Reviews

Publishers Weekly
In this nuts-and-bolts book, social media marketing expert Hay (The Social Media Survival Guide) guides the do-it-yourselfer through getting mobile from start to finish, covering everything from style and best practices to creating apps and your own QR codes. In addition, she discusses the native-app vs. Web-app debate and the pros and cons of each. Worksheets are included for the first two sections to help readers create their mobile Web site and apps, and the book’s many QR codes link to content on a companion Web site. Hay writes in a direct, no-nonsense manner, but in an attempt to cover almost everything, the writing has a tendency to become dense, often pointing the reader to other sites for the necessary information. However, in this kind of book, using additional platforms for delivering content might just be necessary. (May)
From the Publisher
"A complete guide to getting you and your business ready for the mobile web . . . offers real-world, step-by-step examples, and tons of resources and worksheets to help with your overall mobile web strategy and plan." —www.SmallBizTechnology.com
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Product Details

  • ISBN-13: 9781610350525
  • Publisher: Linden Publishing
  • Publication date: 5/1/2012
  • Series: Bootstrapper's Guide Series
  • Pages: 226
  • Product dimensions: 6.10 (w) x 8.80 (h) x 0.51 (d)

Meet the Author

Deltina Hay is the principal owner of Dalton Publishing and Social Media Power, a social media consulting and Web 2.0 development firm. She is the founder of www.PlumbSocial.com, an innovative Web 2.0 site, and the author of "The Social Media Survival Guide." She lives in Austin, Texas.

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