The Boss of You: Everything A Woman Needs to Know to Start, Run, and Maintain Her Own Business

The Boss of You: Everything A Woman Needs to Know to Start, Run, and Maintain Her Own Business

by Lauren Bacon, Emira Mears
     
 

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Female entrepreneurs are a growing force to be reckoned with. Each year, more and more women take the initiative and start their own business ventures—at twice the rate of men. Women continue to reshape the business world with innovative models, both large and small. So why is there a lack of clear-cut, expert advice aimed at this dynamic female audience?

In

Overview

Female entrepreneurs are a growing force to be reckoned with. Each year, more and more women take the initiative and start their own business ventures—at twice the rate of men. Women continue to reshape the business world with innovative models, both large and small. So why is there a lack of clear-cut, expert advice aimed at this dynamic female audience?

In The Boss of You, Emira Mears and Lauren Bacon, founders of Raised Eyebrow Web Studios Inc. and co-editors of the well-known webzine Soapboxgirls, set out to answer this question. As intelligent entrepreneurs and straightforward writers, Emira and Lauren offer insight into beginning—and sustaining—small businesses from the female perspective. Peppered with stories from women who have been there, from cautionary tales to success stories, The Boss of You provides readers with real advice and career options that will allow them to live their values and achieve their own version of work-life balance.

Whether you are an established professional or an entrepreneurial newbie, The Boss of You is the definitive guidebook for starting, maintaining, and enjoying your own business.

Editorial Reviews

Publishers Weekly

Female entrepreneurs start businesses at twice the rate of their male counterparts , and in this book they will find a practical compendium of everything there is to know about launching and sustaining a small business. Mears and Bacon emphasize building an individualized business plan and developing a firm foundation by establishing clear goals, frankly evaluating your skills and refining answers to the "Big Questions": what are you really selling? Who is your target audience? How should you best package your business's public image? The authors cover the fundamentals of crafting a mission statement, developing branding, handling finances and legal issues, hiring good employees and expanding your business with admirable clarity, bolstered by success stories, helpful exercises and sample budgets. Women with dreams of owning their own businesses and looking for a place to start will find much to aid them-and much to enjoy-in this thoughtful guide. (May)

Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Library Journal

According to the U.S. Census Bureau, female-owned companies account for 28 percent of all American businesses, but as Werhane (business ethics, DePaul Univ.; Moral Imagination and Management Decision-Making) and her coauthors point out, only six Fortune 500 companies are headed by women. These three titles offer much-needed advice to the thousands of women making entrepreneurial moves or to those who want a boost up the corporate ladder. Werhane et al. interviewed 22 women executives to get their thoughts on leadership styles and how they have broken through the glass ceiling. Each executive's story focuses on one aspect of her career or management style. They share ideas on coaching, mentoring, creativity, building a culture of trust, managing reputations, social commitment, being customer-centered, being a servant-leader, and many other refreshing takes on what has made them and their companies stand out.

"Birthing the elephant" is business writer Abarbanel (The Dollar Bill Knows No Sex) and syndicated columnist Freeman's metaphor for launching an entrepreneurial venture: both are mammoth undertakings that require around 22 months. If the venture is successful, the entrepreneur will have a healthy, thriving business to call her own. The authors admit that their breezy guide doesn't focus on the nitty gritty of business plans and dealing with the bank, but it does show, for instance, how start-up venturers can substitute "brains for bucks."

Canadian entrepreneurs Mears and Bacon offer their personal experiences in setting up their web-design company, as well as real-life scenarios from dozens of other women in start-up ventures. After helping readers definethe vision for their business and understand why they need to be their own boss, this practical guide follows the stages of a start-up and offers down-to-earth advice backed up with real-life scenarios.

Both entrepreneurial books, with inspiration and guidance for women launching their dreams, are recommended for public library business collections. Women in Business is in the management genre, which makes it better suited for academic and larger public library business collections.
—Carol J. Elsen

Product Details

ISBN-13:
9781580052368
Publisher:
Avalon Publishing Group
Publication date:
06/28/2008
Pages:
297
Sales rank:
632,712
Product dimensions:
5.40(w) x 8.20(h) x 1.10(d)

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