The Brain Sell: When Science Meets Shopping; How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop

Overview

Science has made the leap from the lab to come to a store near you—and the effects on us are phenomenal. Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume.

From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the 'persuasion industry' to reveal ...

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The Brain Sell: When Science Meets Shopping; How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop

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Overview

Science has made the leap from the lab to come to a store near you—and the effects on us are phenomenal. Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume.

From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the 'persuasion industry' to reveal the powerful tools and techniques, technologies and psychologies seeking to stimulate us all to buy more—often without us consciously realizing it.

A revelatory inside story, The Brain Sell is a tale of engineered behaviors and 'atmospherics'; of subliminal messaging; and of TVs that sometimes watch us while we're watching them.

During his journey, Lewis explores fascinating questions such as:

Why should a particular font used to describe soup make it taste better?
Why do some retailers actively encourage shoppers to haggle?
How do the tools and techniques of 'the brain sell' influence shopper behavior, and what can you—as a retailer or marketer—learn from them?

Informed, illuminating, stimulating: you cannot afford to miss The Brain Sell.

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Editorial Reviews

From the Publisher
"Fascinating work...some of the information in this book is quite scary! Dr. David Lewis examines the latest neuroscience and analyzes the shopping experience like never before. I challenge anyone to read this and not see things a little differently."—Vicki St. Clair, Host, Conversations Live with Vicki St. Clair

“In his new book, The Brain Sell: When Science Meets Shopping, Dr. Lewis guides readers through the world of neuromarketing and explains the techniques and tools that advertisers use to influence consumers. This inside look at how businesses can utilize subconscious methods of persuasion offers new and exciting possibilities for marketers and entrepreneurs alike. Don’t miss it!”—Roger Dooley, author of Brainfluence

"Psychologist and neuromarketing expert David Lewis gives us the inside scoop on how advertisers manipulate our emotions, using smells, colors, catchy slogans, unconscious biases and even subliminal messaging, to get us to buy things."—Scientific American Mind

"In The Brain Sell, you can take a dive into how consumer psychology impacts ad viewing, consideration, and purchasing, which reflects the things marketers are doing right (and wrong). And better yet, he does it all from the perspective of the digital marketing trend, bringing tried and true principles into the modern day, still holding their own.”—60SecondMarketer.com

"David Lewis is pre-eminent among...marketing gurus. He is known as the father of neuromarketing. The Brain Sell, his latest book, works very well as an up-to-the minute primer on why people buy and how to manipulate them. Pretty much every trick is covered from the use of smells and colors to subliminal priming."—Financial Times

"It's a captivating read that's not just educational it will help you explain the 'art' of what you do in 'scientific' terms a very valuable skill. After a brief neuromarketing history lesson, the book covers how understanding the brain and emotional reactions has applications not just in shop layouts but in all aspects of brand-building, interactive marketing and gamification."—Mat Braddy, Chief Marketing Officer for Just Eat, for Marketing Magazine

"The book shows in fascinating detail, virtually every aspect of your shopping experience may well have been scientifically, psychologically, controlled with the aim of triggering complex emotional responses. An illuminating insight into exactly how they do it and the scientific research that helps them do it."—MENSA Magazine

"Full of the fruits of years of intensive testing, and anyone can benefit from it, including consumers themselves. Who does not want to know how the big companies brainwash us in to buying their products? Marketers have even more to learn, whether they work in digital marketing or whether they focus on the bricks and mortar experience. A rare 10/10 rating The Brain Sell changes the way you look at the world and stays ingrained in your brain forever."—Social Bookshelves

From the Publisher
"A fascinating and candid guide to the ways in which neuroscience is now being used in marketing, which anyone interested in understanding shopping - their own or other people's - would benefit from reading."
--Phillip Graves, author of Consumer.ology
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Product Details

  • ISBN-13: 9781857886016
  • Publisher: Nicholas Brealey Publishing
  • Publication date: 4/15/2014
  • Pages: 304
  • Sales rank: 675,624
  • Product dimensions: 6.00 (w) x 9.00 (h) x 0.90 (d)

Meet the Author

Dr. David Lewis is a Chartered Psychologist and co-founder and Director of Research at the independent research consultancy Mindlab International. The author of over 30 books, including The Soul of the New Consumer (also published by Nicholas Brealey Publishing) and Impulse (Random House UK/Harvard University Press), David has been dubbed the 'father of neuromarketing' for his pioneering studies on analyzing brain activity for research and commercial purposes.

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