The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace

The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace

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by Peter Montoya, Tim Vandehey
     
 

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The international bestseller

Build a better business-through your Personal Branding.

Oprah. Martha Stewart. Charles Schwab. They've built their success around their personal brands. But you don't have to be a celebrity to turn your name into a distinctive “product persona” that makes you money. Packed with a treasure trove of things to do tomorrow,

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Overview

The international bestseller

Build a better business-through your Personal Branding.

Oprah. Martha Stewart. Charles Schwab. They've built their success around their personal brands. But you don't have to be a celebrity to turn your name into a distinctive “product persona” that makes you money. Packed with a treasure trove of things to do tomorrow, next week, and next month, The Brand Called You will help you to build and maintain a Personal Brand. It also includes exciting new profiles of personal brands that pop, and teaches you how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a consistent flow of business.

“If you want to be rich and famous, read this book.”-Al Ries, coauthor of The 22 Immutable Laws of Branding

Product Details

ISBN-13:
9780071597500
Publisher:
McGraw-Hill Professional Publishing
Publication date:
10/03/2008
Pages:
288
Sales rank:
728,369
Product dimensions:
5.90(w) x 8.90(h) x 0.80(d)

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