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The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace

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Overview

The international bestseller

Build a better business-through your Personal Branding.

Oprah. Martha Stewart. Charles Schwab. They've built their success around their personal brands. But you don't have to be a celebrity to turn your name into a distinctive “product persona” that makes you money. Packed with a treasure trove of things to do tomorrow, next week, and next month, The Brand Called You will help you to build and maintain a Personal ...

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The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace

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Overview

The international bestseller

Build a better business-through your Personal Branding.

Oprah. Martha Stewart. Charles Schwab. They've built their success around their personal brands. But you don't have to be a celebrity to turn your name into a distinctive “product persona” that makes you money. Packed with a treasure trove of things to do tomorrow, next week, and next month, The Brand Called You will help you to build and maintain a Personal Brand. It also includes exciting new profiles of personal brands that pop, and teaches you how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a consistent flow of business.

“If you want to be rich and famous, read this book.”-Al Ries, coauthor of The 22 Immutable Laws of Branding

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Product Details

  • ISBN-13: 9780071597500
  • Publisher: McGraw-Hill Professional Publishing
  • Publication date: 10/3/2008
  • Edition number: 1
  • Pages: 288
  • Sales rank: 338,564
  • Product dimensions: 5.90 (w) x 8.90 (h) x 0.80 (d)

Meet the Author

Peter Montoya is a world-renowned speaker, trainer, and media expert on Personal Branding.

Tim Vandehey is an established freelance author, branding writer, and coauthor who has written or edited more than 15 nonfiction books.

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Table of Contents

Part 1: DNA of a Personal Brand
Part 2: The Brand with Three Brains
Part 3: Anatomy of a Personal Brand
Part 4: It’s Alive!
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Customer Reviews

Average Rating 3.5
( 7 )
Rating Distribution

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Sort by: Showing all of 7 Customer Reviews
  • Posted October 26, 2009

    Great Book!!

    Its all about YOU, selling and buying images, it is a very interesting book for this New Era of economic crisis, it has great examples and the author seems to be very familiar with the situations.

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    Posted July 25, 2009

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