The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace

The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace

3.4 7
by Montoya, Vandehey
     
 

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The international bestseller-now updated for an even bigger, brand-savvy market

Self-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan's business bestseller list. This invaluable guide teaches

Overview

The international bestseller-now updated for an even bigger, brand-savvy market

Self-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan's business bestseller list. This invaluable guide teaches you the vital principles and skills of personal branding, including how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a constant flow of business.

“Montoya's Personal Branding ideas are going to change how business owners and professionals promote themselves.”-Robert G. Allen and Mark Victor Hansen, coauthors, The One-Minute Millionaire

Product Details

ISBN-13:
9780071641777
Publisher:
McGraw-Hill Education
Publication date:
11/02/2008
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
288
Sales rank:
272,441
File size:
781 KB

Meet the Author

Peter Montoya is a world-renowned speaker, trainer, and media expert on Personal Branding.

Tim Vandehey is an established freelance author, branding writer, and coauthor who has written or edited more than 15 nonfiction books.

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The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace 3.4 out of 5 based on 0 ratings. 7 reviews.
Anonymous More than 1 year ago
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Robinhoodbook More than 1 year ago
Its all about YOU, selling and buying images, it is a very interesting book for this New Era of economic crisis, it has great examples and the author seems to be very familiar with the situations.
Anonymous More than 1 year ago
Anonymous More than 1 year ago