The Brandy Trade under the Ancien Regime: Regional Specialisation in the Charenteby L. M. Cullen
Pub. Date: 03/28/1998
Publisher: Cambridge University Press
This study of the brandy trade explores the origins, production and marketing of brandy from the Cognac region in the seventeenth and eighteenth centuries. Professor Cullen shows that the brandy trade was based on a sophisticated regional economy, which, by 1720, had become a key component of French involvement in the modern international trading system. Notwithstanding competition from other cereals and from foreign markets, regional specialisation in the Charente was an indispensable element in ensuring the quality of stable output, and was recognised in the region's success in attracting foreign houses, such as Martell and Hennessy.
- Cambridge University Press
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- 5.98(w) x 8.98(h) x 0.67(d)
Table of Contents
Preface; Abbreviations; Glossary; 1. The emergence of brandy spirits; 2. Brandy and the French economy; 3. Brandy: the distilling process, the product and the industry; 4. Brandy production and internal trade in France; 5. Competing markets: Parisian and foreign demand; 6. The merchants of the brandy regions; 7. The Cognac brandy trade: 1720s–60s; 8. External challenge in the 1760s: vicissitudes of old and new houses 1762–78; 9. Brandy business in Bordeaux and Cognac in the 1780s; Sources; Bibliography.
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