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Publishers WeeklyIn her surprisingly gripping first book, Gershon argues that Facebook and other forms of new media social networking have radically changed the playing field of accepted interactions. Generations navigate these new forms differently and a whole new set of norms is being developed to judge behavior. No subject has dominated the discussion more than the ways in which we handle romantic relationships: when they begin, when to go public, and how to bring them to an end. Do people really break up via text message? The answer is yes, and Gershon asserts that in this case "the medium is at odds with the message." A professor of communications, the author takes a distinctly academic approach, lending legitimacy to what might otherwise be easily dismissed. She understands how new media shapes social communications and addresses its constant evolution. Readers interested in communication theory and new media evolution will appreciate the author's excellent balance of analysis, anecdote, and readability. While some of her insights will undoubtedly be dated the moment this book hits the shelves, her examination will stand as an important time capsule in a constantly-evolving world.
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