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The Broadcast Century and Beyond: A Biography of American Broadcasting / Edition 4

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Overview

The Broadcast Century and Beyond, Fourth Edition is a popular history of the most influential and innovative industry of the previous and current century (so far). The story of broadcasting is told in a direct and informal style, blending personal insight and authoritative scholarship to fully capture the many facets of this dynamic industry. The book vividly depicts the events, people, programs, and companies that made television and radio dominant forms of communication.

Audience: Courses in broadcast history; broadcast professionals.

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Editorial Reviews

From the Publisher
"A masterwork that seamlessly weaves an array of complex elements into the story - elements such as entrepreneurship, technological developments, government regulation, patent wars, advertising, news, programming innovations, and celebrities.. The authors are to be commended for their year-by-year chronological approachand for smoothly incorporating big-picture issues, concrete examples and social contest into that chronological framework. Students, therefore, get a strong sense of the when along with plenty of the so what.. The book is absolutely packed with seemingly minor historical tidbits that, actually, can be used as springboards for discussions of major current issues - for example, the inculcation of advertising messages into programming content, something prevalent through the history of broadcasting in blatant ways (The Philco Hour, The Lucky Strike Dance Orchestra)."—American Journalism
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Product Details

  • ISBN-13: 9780240805702
  • Publisher: Taylor & Francis
  • Publication date: 10/14/2004
  • Edition description: REV
  • Edition number: 4
  • Pages: 360
  • Product dimensions: 7.24 (w) x 10.26 (h) x 0.65 (d)

Meet the Author

Robert L. Hilliard, Ph.D., is Professor of Media Arts and former Dean of Graduate Studies at Emerson College. He was Chief of the Educational/Public Broadcasting Branch of the F.C.C., Chair of the Federal Interagency Media Committee, and a former broadcasting writer and producer. Among his 25 books on the media is the classic Writing for Television, Radio, and New Media, now in its 7th edition. With Michael C. Keith he coauthored Global Broadcasting Systems and Waves of Rancor, which was named by President Clinton to his 1999 yearly reading list of 12 books. Hilliard’s latest book is Media, Education, and America’s Counter-Culture Revolution. Michael C. Keith, PhD., ranks among the most prolific authors on the subject of broadcast media, in particular radio. He is Senior Lecturer of Communication at Boston College and is author of over a dozen books including Voices in the Purple Haze, Signals in the Air, Talking Radio, and the classic Focal Press Textbook, The Radio Station. With Robert Hilliard he has coauthored Waves of Rancor, Global Broadcasting Systems, and The Hidden Screen. He is the author of numerous journal articles and served in a number of editorial positions. He is the past Chair of Education for the Museum of Broadcast Communication and a former broadcaster.
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Table of Contents

In the beginning ... genesis to 1920 1
The roaring 20s : promise, chaos, and controls 21
The terrible 30s : profit amid depression 61
The furious 40s : war and recovery - full of sound and fury, signifying... transition to TV 91
The fearful 50s : broadcasting and blacklisting - a decade of shame 125
The soaring 60s : awakening, rebellion, and the moon 165
The shifting 70s : Q and A and jiggle 201
The techno-edged 80s : teflon, tinsel, and me 233
The cyber 90s : toward a new century 261
The new century : the 2000s : Webs and digits 311
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Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted July 31, 2004

    even better

    With each new edition this excellent overview of American broadcast history gets better. Probably the most accessible book on its subject in print. Good for students, scholars, and general readers.

    Was this review helpful? Yes  No   Report this review
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