The Broadcaster's Guide to RBDS / Edition 1

by Scott Wright

Overview

This handbook is intended to give the broadcast industry an authoritative guide to the Radio Data System (RDS), also called Radio Broadcast Data System (RBDS). Since the standard's adoption, about 700 stations have begun broadcasting RDS in the United States. There is a wide variety of encoding equipment with prices starting as low as $400, and over 30 models of RDS receivers have been introduced for
cars, home receivers, portable and even PC receivers. Automobile manufacturer's such as General Motors, Ford, Audi, and Porsch now offer RDS on new vehicles. Yet despite all the support equipment in place, the FM broadcaster has been reluctant to implement and utilize this service, mainly because of a lack of understanding of what RDS can do for the station.

This book finally provides the information required to understand RDS and its possibilities on a variety of levels, so that everyone involved in radio can make the most of it. Station owner, program director, salesperson, and talent alike will find the information he or she requires to maximize the possibilities of this new technology.

Each feature of the system is explained in terms of its practical implementation at the station, and interviews with broadcasters currently using the system add a hands-on perspective.

Product Details

ISBN-13:	9780240802787
Publisher:	Taylor & Francis
Publication date:	07/29/1997
Pages:	216
Product dimensions:	6.00(w) x 9.00(h) x (d)

About the Author

Scott Wright

Table of Contents

What is RDS, RBDS, or Smart Radio? * General Manager's Overview * Summary of Changes in the New Standard * RDS Versus Competing Subcarrier Technologies * Regulation of the RBDS Standard * Consumer Receivers * Program Identification Codes and Extended Country Codes * Program Service Name * Program Type and Program Type Name * Radiotext Transmission * Considerations when Transmitting * Implementing Traffic Services through RDS * Alternate Frequency Feature * Enhanced Other Networks * Other RDS Features open Data Channel * RDS Group Structure * RDS Data Group Coding 8 RDS Broadcast Equipment * Glossary * Bibliography * Index