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The Business and Management of Ocean Cruises
     

The Business and Management of Ocean Cruises

by Michael Vogel, Alexis Papathanassis, Ben Wolber
 

After decades of solid growth, the worldwide ocean cruise sector has become a noticeable economic factor and a significant employer. In the way it combines social, technological and natural systems to form its products, cruise tourism is an increasingly attractive area of study particularly with regards to the managerial challenges posed by the interaction of these

Overview

After decades of solid growth, the worldwide ocean cruise sector has become a noticeable economic factor and a significant employer. In the way it combines social, technological and natural systems to form its products, cruise tourism is an increasingly attractive area of study particularly with regards to the managerial challenges posed by the interaction of these systems. This book brings together industry know-how, managerial experience and academic rigor to cover some of the most important and interesting managerial challenges associated with ocean cruises.

Product Details

ISBN-13:
9781845938451
Publisher:
CABI
Publication date:
03/28/2012
Pages:
296
Product dimensions:
6.60(w) x 9.70(h) x 0.90(d)

Meet the Author

Michael Vogel is at Bremerhaven University of Applied Sciences, Germany.

Alexis Papathanassis teaches at Bremerhaven University of Applied Sciences, Germany.

Ben Wolber is with Prestige Cruise Holdings, Inc.

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