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The Business of Being an Artist [NOOK Book]

Overview

Fine artists are taught many things about the craft of art in the various art schools and university art programs, but rarely do they learn much if anything about how to make a career of their talents. The Business of Being an Artist contains information on how artists may develop a presence in the art world that leads to sales. The book contains information on how artists can learn to sell their work directly to the public with an understanding of the principles of marketing and sales as they're applicable to ...
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The Business of Being an Artist

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Overview

Fine artists are taught many things about the craft of art in the various art schools and university art programs, but rarely do they learn much if anything about how to make a career of their talents. The Business of Being an Artist contains information on how artists may develop a presence in the art world that leads to sales. The book contains information on how artists can learn to sell their work directly to the public with an understanding of the principles of marketing and sales as they're applicable to works of art. Artists will also learn how to find a suitable gallery that will arrange sales and commissions and how to set up a contractual relationship with the dealer that is both equitable and profitable. Among the topics covered in The Business of Being an Artist are: the range of exhibition opportunities for emerging and mid-career artists; how to set prices for artwork; when or if artists should pay to advance their careers; how artists may communicate with the public; applying for loans, grants, and fellowships; areas of the law that concern artists; using art materials safely; online sales and marketing, and much more. In addition to all of this priceless information, The Business of Being an Artist includes a unique discussion of some of the emotional issues that face artists throughout their careers, such as working alone, confronting stereotypes, handling criticisms and rejection, the glare of publicity, and the absence of attention. Without a doubt, The Business of Being an Artist is a must-have book for every artist ready to turn their talent into a successful business.
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Editorial Reviews

Crafts Report
The Business of Being an Artist "is an invaluable resource for aspiring artists and those who feel they need to check in with a real expert from time to time. Most people agree that art schools need to offer more 'survival courses' for their students, and I can't think of a better book for this purpose.
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Product Details

  • ISBN-13: 9781581157383
  • Publisher: Skyhorse Publishing
  • Publication date: 4/27/2010
  • Sold by: Barnes & Noble
  • Format: eBook
  • Pages: 448
  • Sales rank: 1,455,277
  • File size: 970 KB

Meet the Author

Daniel Grant is a contributing editor of American Artist magazine. He is the author of six books including The Artist’s Guide: Making It in New York City, How to Grow as an Artist, and The Fine Artist's Career Guide (all published by Allworth Press). His articles and essays have appeared in such publications as ARTnews, Art in America, the New York Times, Washington Post, Wall Street Journal, New Criterion, Art & Auction, and Art & Antiques, among others. He has taught courses and lectured on career issues for visual artists at numerous colleges and public arts agencies in the United States. He lives in Amherst, Massachusetts.

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Table of Contents

Introduction
Ch. 1 How to Get an Exhibition and Sell Art 1
Ch. 2 Developing Relationships with Art Dealers 33
Ch. 3 Expanding Sales Within and Beyond the Gallery Market 53
Ch. 4 A Web Site? 71
Ch. 5 When Does Investing in Your Career Become a Rip-Off? 83
Ch. 6 Artists and the Law 129
Ch. 7 From School to the Working World 153
Ch. 8 The Materials Artists Use 199
Ch. 9 Getting Ready to Handle the Pressures 215
Ch. 10 How Artists Perceive Themselves and How Others See Them 241
Ch. 11 Contests and Commissions 267
Ch. 12 The Search for Grants and Gifts 291
Bibliography 319
Appendix 327
Index 333
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