The Business of Fashion 2nd Edition: Designing, Manufacturing, and Marketing / Edition 2

The Business of Fashion 2nd Edition: Designing, Manufacturing, and Marketing / Edition 2

by Leslie Davis Burns
     
 

ISBN-10: 1563671824

ISBN-13: 9781563671821

Pub. Date: 12/15/2001

Publisher: Fairchild Books

This comprehensive, up-to-date, and well-researched introduction to the business of fashion guides the reader through each step in the process of creating and marketing apparel. The authors examine every facet of the apparel industry, tracing the path from research and forecasting to textiles and apparel design to preproduction and sourcing decisions to marketing,…  See more details below

Overview

This comprehensive, up-to-date, and well-researched introduction to the business of fashion guides the reader through each step in the process of creating and marketing apparel. The authors examine every facet of the apparel industry, tracing the path from research and forecasting to textiles and apparel design to preproduction and sourcing decisions to marketing, distribution, and retailing. With over 250 illustrations, figures, and tables, no other single volume provides a more complete introduction to the business of fashion.

Product Details

ISBN-13:
9781563671821
Publisher:
Fairchild Books
Publication date:
12/15/2001
Edition description:
Older Edition
Pages:
624
Product dimensions:
7.20(w) x 9.64(h) x 1.43(d)

Table of Contents

Preface
Extended Contents
Pt. 1Organization of the U.S. Textile and Apparel Industries1
1From Spinning Machine to Quick Response3
2Business and Legal Framework of Textile and Apparel Companies31
3Structure of the U.S. Textile Industry61
4Ready-to-Wear: Company Organization101
Pt. 2Creating and Marketing an Apparel Line127
5The Creation Stage: Research129
6The Creation Stage: Design149
7Design Development and Style Selection175
8Marketing an Apparel Line211
Pt. 3Apparel Production and Distribution243
9Preproduction Processes245
10Sourcing Decisions and Production Centers271
11Production Processes and Quality Assurance295
12Distribution and Retailing321
Pt. 4Organization and Operation of the Accessories and Home Fashions Industries355
13Accessories357
14Home Fashions391
Figure and Table Credits423
Glossary of Terms425
Subject Index435

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