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More About This Textbook
Overview
Revised to keep up with the quickly-evolving landscape of the fashion industry, the fourth edition of this authoritative text offers updated information on the design, manufacturing, marketing and distribution of fashion products within a global context. Research-based content provides insight on the organization and operation of textiles, apparel, accessories, and home fashion companies, as well as the effect of technological, organizational and global changes on every area of the business.
Product Details
Meet the Author
Leslie Davis Burns, PhD, is a professor and chair of the Department of Design and Human Environment at Oregon State University. She teaches and conducts research on consumer behavior and the textile and apparel industries and is author/co-author of seven books and over 55 research articles. She is a Fellow and Distinguished Scholar of the International Textile and Apparel Association and the recipient of the Educator of the Year Award from Apparel Magazine in addition to several OSU leadership and teaching awards.
Kathy K. Mulletis an associate professor at Oregon State University. Her research area has been in functional sportswear design and she has consulted for Perception, Wilderness Systems, and Innovative Sports.
Nancy O. Bryant is Professor Emerita at Oregon State University. In addition to being honored as a Costume Society of America Fellow, she's been awarded the Robert Hillestad Lifetime Achievement Award in Aesthetics and Design, the University of Minnesota Alumni Society Legacy Award, and the OSU Alumni Association Distinguished Professor Award. She's a member of the International Textile and Apparel Association and Costume Society of America.
Table of Contents
Organization of the U.S. Textile, Apparel,and Home Fashions Industries
• From Spinning Machine to Fast Fashion
• Business and Legal Framework of Textile, Apparel, and Home Fashions Companies
• Structure of the U.S. Textile Industry
• Ready-to-Wear: Company Organization
Creating and Marketing an Apparel Line
• Creating a Line: Research
• Creating a Line: Design
• Design Development and Style Selection
• Marketing a Line of Apparel or Home Fashions
Apparel Production and Distribution
• Preproduction Processes
• Sourcing Decisions and Production Centers
• Production Processes and Quality Assurance
• Distribution and Retailing
Organization and Operation of the Accessories and Home Fashions Industries
• Accessories
• Home Fashions