The Business of Fashion: Designing, Manufacturing and Marketing 4th Edition / Edition 4

The Business of Fashion: Designing, Manufacturing and Marketing 4th Edition / Edition 4

by Leslie Davis Burns, Kathy K. Mullet, Nancy O. Bryant
     
 

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ISBN-10: 1609011104

ISBN-13: 9781609011109

Pub. Date: 09/15/2011

Publisher: Bloomsbury Academic

Revised to keep up with the quickly evolving landscape of the fashion industry, the fourth edition of this authoritative text offers updated information on the design, manufacturing, marketing, and distribution of fashion products within a global context. Research-based content provides insight on the organization and operation of textiles, apparel, accessories,

Overview

Revised to keep up with the quickly evolving landscape of the fashion industry, the fourth edition of this authoritative text offers updated information on the design, manufacturing, marketing, and distribution of fashion products within a global context. Research-based content provides insight on the organization and operation of textiles, apparel, accessories, and home fashion companies, as well as the effect of technological, organizational, and global changes on every area of the business.

Product Details

ISBN-13:
9781609011109
Publisher:
Bloomsbury Academic
Publication date:
09/15/2011
Edition description:
New Edition
Pages:
640
Sales rank:
183,259
Product dimensions:
9.10(w) x 7.40(h) x 0.90(d)

Table of Contents

Organization of the U.S. Textile, Apparel, and Home Fashions Industries
- From Spinning Machine to Fast Fashion
- Business and Legal Framework of Textile, Apparel, and Home Fashions Companies
- Structure of the U.S. Textile Industry
- Ready-to-Wear: Company Organization

Creating and Marketing an Apparel Line
- Creating a Line: Research
- Creating a Line: Design
- Design Development and Style Selection
- Marketing a Line of Apparel or Home Fashions

Apparel Production and Distribution
- Preproduction Processes
- Sourcing Decisions and Production Centers
- Production Processes and Quality Assurance
- Distribution and Retailing

Organization and Operation of the Accessories and Home Fashions Industries
- Accessories
- Home Fashions

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