The Business of iPhone and iPad App Development: Making and Marketing Apps that Succeed

by Dave Wooldridge, Michael Schneider

Overview

The phenomenal success of the iPhone, iPad and the iPod touch has ushered in a “gold rush” for developers, but with well over 300,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iOS app requires a lot of organization and some strategic planning. Updated and expanded for iOS 4, this bestselling book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store.

The Business of iPhone and iPad App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost effective marketing techniques that have proven successful for professional iOS app creators—perfect for independent developers on shoestring budgets. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!

Product Details

ISBN-13:	9781430233008
Publisher:	Apress
Publication date:	03/25/2011
Edition description:	2nd ed.
Pages:	480
Product dimensions:	7.40(w) x 9.20(h) x 1.20(d)

About the Author

As the founder of Electric Butterfly, strongDave Wooldridge/strong has been developing award-winning web sites and software for 15 years. When he's not creating Mac and iPhone apps, he can be found writing. Dave is the author of emThe Business of iPhone App Development: Making and Marketing Apps that Succeed/em and has written numerous articles for leading tech publications, including a monthly software marketing column for emMacTech Magazine/em. Follow Dave on Twitter @ebutterfly.

Table of Contents

• Seeing the Big Picture in a Crowded App Store Marketplace
• Doing Your Homework: Analyzing iOS App Ideas and Performing Competitive Research
• Protecting Your Intellectual Property
• Your iOS App Is Your Most Powerful Marketing Tool
• Social Inception: Promoting Your Apps Within Apps
• Money for Nothing: When It Pays to Be Free
• Monetizing Free Apps with iAd and Other In-App Advertising Opportunities
• Exploring the Freemium Model with In-App Purchase
• Testing and Usability: Putting Your Best Foot Forward
• Get the Party Started! Creating a Prerelease Buzz
• Keys to the Kingdom: The App Store Submission Process
• Increasing Awareness for Your iOS App
• Online Resources for App Research and Marketing