The Business of Media: Corporate Media and the Public Interest / Edition 1

The Business of Media: Corporate Media and the Public Interest / Edition 1

by David R. Croteau, William D. Hoynes
     
 

The Business of Media focuses on the changing media industry and the tension between the media industry's insatiable quest for profits and a democratic society's need for a media system that serves the public interest. The book reviews the history of the industry and its evolving technologies; examines how the structure and business strategies of the industry are

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Overview

The Business of Media focuses on the changing media industry and the tension between the media industry's insatiable quest for profits and a democratic society's need for a media system that serves the public interest. The book reviews the history of the industry and its evolving technologies; examines how the structure and business strategies of the industry are changing; and considers the potential influence the new media industry will have on society. It also looks at how policy and citizen action can help to create media that contribute to a more vibrant public sphere.

Product Details

ISBN-13:
9780761986409
Publisher:
SAGE Publications
Publication date:
02/12/2001
Series:
Journalism/Communications Series
Edition description:
Older Edition
Pages:
320
Product dimensions:
6.10(w) x 8.98(h) x 0.76(d)

Table of Contents

Introduction
The New Media Industry and an Old Dilemma
PART ONE: PROFITS AND THE PUBLIC INTEREST: THEORETICAL AND HISTORICAL CONTEXT
Media, Markets and the Public Sphere
The Rise and (De)Regulation of the Media Industry
PART TWO: INDUSTRY STRUCTURE AND CORPORATE STRATEGY: EXPLAINING THE RISE OF MEDIA CONGLOMERATES
The New Media Giants
Changing Industry Structure
Strategies of the New Media Giants
PART THREE: NEGLECTING THE PUBLIC INTEREST: MEDIA CONGLOMERATES AND THE PUBLIC SPHERE
How Business Strategy Shapes Media Content
How the Media Business Influences Society
Choosing the Future
Citizens, Policy and the Public Interest

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