The Business of Research: RCA and the VideoDisc

The Business of Research: RCA and the VideoDisc

by Margaret B. W. Graham
     
 

View All Available Formats & Editions

ISBN-10: 0521368219

ISBN-13: 9780521368216

Pub. Date: 01/27/1989

Publisher: Cambridge University Press

The story of the RCA VideoDisc is a rare inside look at a company and the way it conducts the complex process of science-based innovation. The author examines how RCA shaped a sophisticated consumer electronics technology in a research and development effort that spanned fifteen years. We see how the company's history, its structure, its technical capability, and

Overview

The story of the RCA VideoDisc is a rare inside look at a company and the way it conducts the complex process of science-based innovation. The author examines how RCA shaped a sophisticated consumer electronics technology in a research and development effort that spanned fifteen years. We see how the company's history, its structure, its technical capability, and its competition all influenced the choices that were made in moving VideoDisc from laboratory to development group to market, and ultimately to withdrawal from the marketplace. Published in hardcover as RCA and the VideoDisc.

Product Details

ISBN-13:
9780521368216
Publisher:
Cambridge University Press
Publication date:
01/27/1989
Series:
Studies in Economic History and Policy: USA in the Twentieth Century Series
Edition description:
New Edition
Pages:
272
Product dimensions:
5.98(w) x 8.98(h) x 0.63(d)

Table of Contents

Editors' preface; Preface and acknowledgements; Introduction; 1. Selectavision VideoDisc: opportunity and risk; 2. David Sarnoff: industrial entrepreneur; 3. Research as prime mover; 4. Laboratory as entrepreneur: videoplayer research begins; 5. Selectavision Holotape: RCA's professional innovation; 6. Everything ventured; 7. All in the family; 8. VideoDisc in the public eye; 9. RCA's 'Manhattan Project'; 10. On the market; 11. Managing R&D: lessons from RCA; Appendix; Notes; Index.

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >