The Business of Research: RCA and the VideoDisc

The Business of Research: RCA and the VideoDisc

by Margaret B. W. Graham
     
 

The introduction of the VideoDisc represented RCA's ill-fated effort to recapture innovation-based leadership after a decade of successors to David Sarnoff who attempted corporate growth through unrelated diversification and acquisition. See more details below

Overview

The introduction of the VideoDisc represented RCA's ill-fated effort to recapture innovation-based leadership after a decade of successors to David Sarnoff who attempted corporate growth through unrelated diversification and acquisition.

Product Details

ISBN-13:
9780521368216
Publisher:
Cambridge University Press
Publication date:
01/27/1989
Series:
Studies in Economic History and Policy: USA in the Twentieth Century Series
Edition description:
New Edition
Pages:
272
Product dimensions:
5.98(w) x 8.98(h) x 0.63(d)

Table of Contents

Editors' preface; Preface and acknowledgements; Introduction; 1. Selectavision VideoDisc: opportunity and risk; 2. David Sarnoff: industrial entrepreneur; 3. Research as prime mover; 4. Laboratory as entrepreneur: videoplayer research begins; 5. Selectavision Holotape: RCA's professional innovation; 6. Everything ventured; 7. All in the family; 8. VideoDisc in the public eye; 9. RCA's 'Manhattan Project'; 10. On the market; 11. Managing R&D: lessons from RCA; Appendix; Notes; Index.

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