The Business Of Sellingby Anthony Alessandra
This book is dedicated to making you a better
Drawn liberally from hundreds of sales seminars and cases throughout the world presented to thousands of salespeople selling countless tangible and intangible products and services, Dr. Anthony Alessandra and Jim Cathcart give you a lot of strategies and tactics for managing your accounts, your territory and yourselves.
This book is dedicated to making you a better and better salesperson. It provides all the information and techniques you need to run your selling career as a business--a highly successful, profitable, and ethical one.
The direct result of using this book will be not only increased sales, but also increased self-confidence, and increased client satisfaction with you, your company, and your products.
- Alessandra & Associates
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