The Business Playbook: Leadership Lessons from the World of Sports

Overview

"Brandon thinks outside the box. He doesn't wait for opportunity, he creates it."

-Mark Messier

"Nobody ever goes into Brandon's office - it's too crowded."

-Yogi Berra

"What it takes to win in sports and business are similar. Brandon brings this to light in this wonderful book."

-Franco Harris

As CEO of Steiner Sports Marketing Inc., Brandon Steiner has worked with some of the greatest athletes, coaches and managers in sports. While collecting their personal stories and ...

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Overview

"Brandon thinks outside the box. He doesn't wait for opportunity, he creates it."

-Mark Messier

"Nobody ever goes into Brandon's office - it's too crowded."

-Yogi Berra

"What it takes to win in sports and business are similar. Brandon brings this to light in this wonderful book."

-Franco Harris

As CEO of Steiner Sports Marketing Inc., Brandon Steiner has worked with some of the greatest athletes, coaches and managers in sports. While collecting their personal stories and anecdotes, he has accumulated a wealth of expert knowledge on the enduring principles of leadership, strategy, planning and success.

In The Business Playbook, he combines his own proven business philosophy with their leadership lessons, distilling the experience of some of the sports world's biggest names into solid, practical business principles anyone can use to be more successful in business. Steiner applied these same principles and strategies to his own business and has grown his company from a $4,000 investment into a $35 million powerhouse. Here's your chance to take lessons from some of the top sports champions in the world!

Through the larger than life feats of some of the greatest athletes, coaches and managers in sports, Brandon Steiner illustrates how to apply the strategies of the superstars to propel your business to success, citing examples from:

  • Michael Jordan
  • Pat Riley
  • Muhammad Ali
  • Wayne Gretzky
  • Tiger Woods
  • Joe Namath
  • Tommy Lasorda
  • Cal Ripken Jr.
  • Bill Walton
  • Mia Hamm
  • Jason Kidd
  • Billie Jean King
  • And many more...

Brandon Steiner is the founder and chairman of Steiner Sports Marketing. With a roster of more than 500 professional athletes, Steiner Sports Marketing is firmly entrenched as a leader in the marketing and collectibles industry. Steiner himself has developed into a bona fide sports marketing guru recognized by the Daily News as one of the 40 most influential people in New York.

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Product Details

  • ISBN-13: 9781891984969
  • Publisher: Entrepreneur Press
  • Publication date: 10/15/2003
  • Edition number: 1
  • Pages: 288
  • Product dimensions: 5.84 (w) x 8.78 (h) x 0.77 (d)

Meet the Author

Brandon Steiner is the founder and chairman of Steiner Sports Marketing. With a roster of more than 500 professional athletes, Steiner Sports Marketing is firmly entrenched as a leader in the marketing and collectibles industry. Steiner himself has developed into a bona fide sports marketing guru recognized by the Daily News as one of the 40 most influential people in New York.

Read More Show Less

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Sort by: Showing all of 4 Customer Reviews
  • Anonymous

    Posted November 11, 2003

    Great book. Easy to follow. Very Enjoyable.,

    Mr. Steiner came to our campus to discuss his book. We found him to be very personable, and decided to buy his book. We are given a lot of required reading, and it is refreshing to have a book that is appropriate towards our studies that can give us a real world outlook of the business world and what we can do to help us succeed upon our entry. Mr. Steiner relays his own personal experiences, as well as those of athletes he has met, and puts them into a format that expresses in terms we can all understand of the various ethics and motivations one should have when working in the business world. They are insightful and appropriate. By having the book break into side stories within each chapter of certain instances or occurances that relate to the chapter's discussion makes it even more enoyable to read. I wholeheartedly recommend this book to other students, and I am in the process of buying it and having it mailed to my high school buddy at another college.

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  • Anonymous

    Posted October 13, 2003

    This book is FANTASTIC!!

    I enjoyed the book immensely! The book combines sports and business to make a formula for success. I highly suggest that you buy this book. It is both motivational and entertaining!

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  • Anonymous

    Posted October 7, 2003

    Steiner Sports Give Us the Business

    If you are interested in business strategies or you are a sports junkie, The Business Playbook: Leadership Lessons from the World of Sports is for you. If business is your life AND you love sports, this book is a must-read. Steiner uses conversations with professional athletes who he's had business relationships with, and/or who are friends of his, to drive home successful business strategies. Steiner pays particular attention to how leadership can provide the basis for a successful business and how important motivation is behind any successful person. His vehicles are the professional athletes and he utilizes them well to make his points.

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  • Anonymous

    Posted October 20, 2003

    A Valuable Read

    Heartfelt, witty and inspiring, Brandon provides a generous look inside the sports marketing industry, while tapping in to what it takes to be a successful leader both personally and professionally.

    Was this review helpful? Yes  No   Report this review
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