The Business Tree: Growth Strategies and Tactics for Surviving and Thriving

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The Business Tree: Growth Strategies and Tactics for Surviving and Thriving Pub. Date: 12/1/2009 Publisher: Career Press, Incorporated

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Overview

"Hank Moore's Business Tree is the most original business model of the last 40 years."
-Peter Drucker

"Any serious organization would do well to listen to this man. He speaks of genius, creativity, and plain common sense."
-George H.W. Bush, former president of the United States

"Hank Moore works miracles in changing stuck mindsets. He empowers knowledge from without by enthusing executives to reach within."
-Dino Nicandros, chairman, Conoco

Where do the world's most successful companies get great ideas? Why do some develop effective strategies and succeed, while others fail? What are the most effective ways to strategically plan an organization?

The Business Tree is an original business model and a fresh look at change and growth, utilizing full-scope planning as a means of navigating through uncertain waters toward richer success. It is based on the author's trademarked approach to growing and strengthening businesses, tested by his actual work in guiding corporations during the past three decades.

This book offers a creative approach to strategy development and planning for companies, that prepares them for an unknowable tomorrow in today's turbulent business environment. It is illustrated with dozens of case studies, most drawn from the author's own files.

Product Details

ISBN-13: 9781601630940
Publisher: Career Press, Incorporated
Publication date: 12/1/2009
Pages: 224
Sales rank: 731,158
Product dimensions: 5.20 (w) x 8.10 (h) x 0.60 (d)

Meet the Author

Hank Moore, a corporate strategist, speaks and advises boards of directors, CEOs, and executive teams on planning for a profitable future and increasing shareholder value, by touching on topics such as shaping business trends, confronting challenges and opportunities, corporate responsibility and ethics, creating and rebuilding corporate cultures, new ways of doing business in the future, crisis management and preparedness, and building coalitions, collaborations, and joint-ventures. He conducts corporate visioning, independent performance reviews, strategic planning, and growth strategies for organizations of all sizes. With his trademarked implementation processes, he guides companies as they grow, strengthen, and evolve, often as they are mastering change.

Preface 9

Chapter 1 Messages From the Marketplace: Times Changed Demand Widening the Scope 11

Chapter 2 Planting and Nurturing Growth Strategies: Moving Forward and Addressing Changes 25

Chapter 3 The Business Tree™: The Business as a Living, Growing Entity 43

Chapter 4 The Business They're Really In: Understanding and Prioritizing Core Business 59

Chapter 5 Preparing the Business Tree for Growth: Branches and Progressions Toward a Successful Company 77

Chapter 6 The Organization Tree: Nurturing Growth-Oriented Organizations 95

Chapter 7 Deep Roots That Take: Leadership for Growth Companies 123

Chapter 8 Trees in the Forest: Partnering and Recognition for Teamwork 143

Chapter 9 Why Good Companies Go Bad: Learning From Others' Failures to Strategize Your Next Success 165

Chapter 10 Future Watch: Growth by Capitalizing Upon Change 183

Appendix A What's in a Name or Label? 203

Appendix B The Organization Tree: 7 Major Parts-Components of an Individual's Life Experience 213

Index 217

About the Author 223

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MaynardClark

Posted June 28, 2010

Planted firmly in reality makes change possible

I found every word of Hank Moore's book both brilliant and easy to read. Staying true to the brand and mission is as useful for community organizing as it is in for-profit enterprise and institutions of whatever size and scope.

Moore impressively integrates everything done by leaders, employees, clients, and vendors with the big picture, in which the whole business tree with its organizational vitality is planted. Leadership and managers should comprehend the levels of the whole picture from the inside out. This whole organism 'ecological' picture of the business tree, planted in the bigger picture of the economic, social, ecological world allows for changes of predictably myopic culture around emerging real world challenges, including that of tighter budgets and greening the enterprise.
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