Table of Contents
Forword Alice Waters xi
Introduction: The Revolution Starts Now 3
1 A Is for Apprentice 21
2 The $140 Turkey 27
3 To Hell with Local, Eat the Best 30
4 Learn to Build a Fire 33
5 Survival of the Fattest 36
6 Commodity vs. Quality 39
7 Slow Food Is Fast Food 43
8 Merchants Matter 47
9 Bessie and Babe, Fluffy and Fido 53
10 Night of the Hunter 58
11 Têtoir: Feed Your Head 61
12 Twelve Great American Têtoirs 65
13 Give the People What They Want 78
14 Hello, I Am a Pig 81
15 Take My Ham, Please 85
16 You Can't Avoid Processed Food 89
17 Eat an Endangered Species 92
18 Slow Business, Part I: Meet Me in the Middle 97
19 Don't Make Ketchup 101
20 Nose to Tail: Let's Grind 103
21 Not-So-Candid Camera 108
22 Sleep with Your Butcher. And Maybe Your Bartender 110
23 And the Truck Driver Shall Inherit the Earth 114
24 Carlo Petrini 119
25 Sex Sells, or, For Every Season There Is a Meat 125
26 Let It Rot 131
27 Build a Slaughterhouse 135
28 Slow Down 138
29 Vegetarian, You Have Blood on Your Hands! 141
30 Take Back Lunch 145
31 Remember The Whole Earth Catalog! 148
32 Consider the Turkey 153
33 We Answer to a Higher Authority 160
34 I Am a Goat 163
35 Share the Shit 166
36 Healthy Animals Don't Need Medicine 169
37 National Farmers' Day 171
38 Put Your Money Where Your Mouth Is 175
39 Revolutionaries Wanted, Inquire Within 178
40 Ted Turner 181
41 Alphabet Soup 186
42 Don't Be a Hipster Hater 190
43 I Am a Cow 193
44 Slow Business, Part II: How to Make Bread 196
45 It's the Meat 200
46 Splendor in the Tallgrass 203
47 Letter to a Farmer 207
48 Don't Forget to Feast 212
49 A Fairy Tale 218
50 In the Year 2222 … 229
Essential Reading 235
Acknowledgments 239
Index 245