Amanda Gefter
"In the mood to have your mind blown? In this fascinating, deeply original, and wonderfully engaging book, Hoffman takes us on a tour of the uncharted territory where cognitive science, fundamental physics, and evolutionary biology meet— and where the nature of reality hangs in the balance. You’ll never look at the world— or, rather, your interface— the same way again."
Jan Koenderink
"This book is a must-read if you want to bring your understanding of ‘reality’ in sync with the way the World is. You are in for some major surprises and mind expanding. A good read that will set you thinking about yourself, others and the world."
Chris Anderson
"Hoffman’s truly radical theory will force us to ponder reality in a completely different light. Handle with care. Your perception of the world around you is about to be dismantled!"
Christopher A. Fuchs
"Woody Allen once said, ‘I hate reality, but . . . where else can you get a good steak dinner?’ Hoffman turns that joke on its head: What we have always been after is the steak dinner; what we call reality is our best adapted strategy for getting it. Sink your teeth into that!"
David Eagleman
"Think you know what’s really out there? Read this breathtaking, whistle-stop tour of a book that illuminates all the profound weirdness masked by our experience and assumptions."
Annaka Harris
"Captivating and courageous…anyone who reads this book will likely never look at the world the same way again. Hoffman challenges us to rethink some of the most basic foundations of neuroscience and physics, which could prove to be exactly what we need to make progress on the most difficult questions we face about the nature of reality."
Deepak Chopra
"A masterpiece of logic, rationality, science, and mathematics. Read this book carefully and you will forever change your understanding of reality, both that of the universe and your own self."
Rudolph Tanzi
"A fresh view into who we truly are—one that transcends the perceptions that we accept as reality. Hoffman unapologetically takes us down a rabbit hole where we learn that all reality is virtual and that truth lies solely in you, the creator."