The Case Study Handbook: How to Read, Discuss, and Write Persuasively about Cases / Edition 1

The Case Study Handbook: How to Read, Discuss, and Write Persuasively about Cases / Edition 1

by William Ellet
     
 

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ISBN-10: 1422101584

ISBN-13: 9781422101582

Pub. Date: 04/28/2007

Publisher: Harvard Business Review Press


If you're enrolled in an executive education or MBA program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying, challenging, or downright frustrating. In "The Case Study Handbook", William Ellet presents a potent new approach for analyzing,

Overview


If you're enrolled in an executive education or MBA program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying, challenging, or downright frustrating. In "The Case Study Handbook", William Ellet presents a potent new approach for analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (solving a problem, making a decision, or forming an evaluation) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Extensive examples of effective and ineffective writing further reinforce your learning. The book also includes a chapter on how to talk about cases more effectively in class. Any current or prospective MBA or executive education student needs to read this book.

Product Details

ISBN-13:
9781422101582
Publisher:
Harvard Business Review Press
Publication date:
04/28/2007
Edition description:
New Edition
Pages:
288
Sales rank:
286,910
Product dimensions:
7.20(w) x 9.10(h) x 0.80(d)

Table of Contents

Chapter 1: Overview
Chapter 2: Understanding the "Latent Variable"
Chapter 3: Reliability
Chapter 4: Validity
Chapter 5: Guidelines in Scale Development
Chapter 6: Factor Analysis
Chapter 7: An Overview of Item Response Theory
Chapter 8: Measurement in the Broader Research Context

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