The Challenge of Effective Speaking (with InfoTrac and CD-ROM) / Edition 12

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Overview

Wadsworth's best selling Public Speaking text, the Verderbers' CHALLENGE OF EFFECTIVE SPEAKING, features a skills-oriented, mainstream approach that has effectively led hundreds of thousands of students through the challenges they face as they develop and deliver speeches. The speech making process is presented in a six-step framework based on classical and contemporary theory. The straightforward writing style and effective use of examples enables students to understand and effectively perform key speech making activities. The six-step framework emphasizes topic selection, audience analysis and adaptation, effective research (including appropriate use of Internet resources), organization (with emphasis on outlining), language and delivery. The six action steps are introduced in generic form and then later adapted to follow principles of informative and persuasive speaking.

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Editorial Reviews

From the Publisher
"The Challenge of Effective Speaking offers students a comprehensive and accessible introduction to the art of public speaking. Instructors will find the text a very comfortable fit for their needs in working with beginning public speakers. The Verderber text is a standard in the field that continues to improve with every new edition."

"This text has the 'voice and style' of a mentor. Consequently, beginning public speaking students should find this text both accessible and useful. For example, in the author's chapter about research, I enjoyed how he encouraged readers to get 'their hands dirty' by thumbing through volumes at the library. In the author's chapter about constructing arguments, I liked the use of everyday examples... I can hear myself giving suggestions like these to one of my students during a tutoring session in my office."

"This text is skills specific. It helps the students understand a concept and then put it to practical use. The clear explanations and the practical application exercises allow the student to work on specific areas of the speech building process. "Understanding by doing" seems to be the key to the text. It is the one aspect of the text that separates it from all others. Students will understand their reading and be able to personally participate in the concepts presented. The author and the publishers of this text have the student at heart and the instructor in mind. It makes learning and teaching a lot easier than any other text around."

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Product Details

  • ISBN-13: 9780534563851
  • Publisher: Cengage Learning
  • Publication date: 7/30/2002
  • Edition description: Older Edition
  • Edition number: 12
  • Pages: 400

Meet the Author

Rudolph F. Verderber, Distinguished Teaching Professor of Communication Emeritus at the University of Cincinnati and former National Speaker's Association Professor of the Year is one of the all-time best-selling communication studies authors. The strength of his basic texts lies in his ability to explain and exemplify concepts, theories, and skills to introductory level students. His Cengage texts-COMMUNICATE, THE CHALLENGE OF EFFECTIVE SPEAKING, COMM, and SPEAK-have a reputation for being student favorites due to their accessible presentation of theory and skills.

Kathleen S. Verderber (PhD, University of Cincinnati) is Associate Professor of Management Emeritus at Northern Kentucky University. She holds an MA in Speech Communication as well as an MBA and a PhD in organizational behavior from the University of Cincinnati. Dr. Verderber has consulted with various civic, professional, and business organizations. She has published numerous articles in several journals and has presented papers at communication and management conferences. She is a coauthor of COMMUNICATE! THE CHALLENGE OF EFFECTIVE SPEAKING IN A DIGITAL AGE, COMM, and SPEAK all with Cengage Learning, and author of INTER-ACT: INTERPERSONAL COMMUNICATION, CONCEPTS, SKILLS, AND CONTEXTS with Oxford University Press.

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Table of Contents

Part I: ORIENTATION. 1. Introduction to Public Speaking. Public Speaking Skills Empower Us.The Public Speaking Process Is Audience Centered. Public Speaking Challenges Us to Consider Audience Diversity. Public Speaking Challenges Us to Use Critical and Creative Thinking. Public Speaking Challenges Us to Behave Ethically. Public Speaking Competence Is a Learned Activity. Reflect on Ethics. Summary. Challenge Online. InfoTrac College Edition Exercise. Key Terms. 2. Overcoming Nervousness through Effective Speech Planning. Public Speaking Apprehension. Symptoms and Causes. Managing Your Apprehension. Techniques for Reducing Apprehension. Developing an Effective Speech Plan. Speech Goal That Meets Audience Needs. Audience Adaptation. Speech Material. Organization. Selecting and Using Visual Aids. Practicing Speech Wording and Delivery. Preparing a Narrative/Personal Experience Speech. Reflect on Ethics. Summary. Challenge Online. InfoTrac College Edition Exercise. Key Terms. Speech Interactive. 3. Effective Listening. Attending to the Speech. Understanding and Retaining Speech Information. Analyzing a Speech. Giving Postspeech Feedback. Determining Effectiveness. Giving Constructive Feedback. Reflect on Ethics. Summary. Challenge Online. InfoTrac College Edition Exercise. Key Terms. Part II: PRINCIPLES 4. Determining a Speech Goal That Meets Audience Needs. Identifying Topics. Listing Subjects. Brainstorming for Potential Topics. Analyzing the Audience. Kinds of Audience Data Needed. Ways of Gathering Audience Data. Using Data for Audience Adaptation. Considering the Setting. Writing a Speech Goal. Understanding General and Specific Speech Goals. Phrasing Speech Goals. Reflect on Ethics. Summary Challenge Online. InfoTrac College Edition Exercise. Key Terms. The Challenge of Effective Speaking Web Site. 5. Adapting to Audiences. Determining Initial Disposition of Audience. Using Audience Data to Predict Initial Reactions. Surveying Students to Test Predictions. Guidelines for Effective Adaptation. Speaking Directly to Members of the Audience. Creating and Maintaining Audience Interest. Adapting to Audience Level of Understanding. Building Speaker Credibility. Adapting to Initial Audience Attitude toward Your Speech Goal. Forming a Specific Plan of Adaptation. Adapting Your Speech to Different Audiences. Audience Factors Known and in Speakers Favor. Audience Factors Inferred and Less Favorable. Reflect on Ethics. Summary. Challenge Online. InfoTrac College Edition Exercise. Key Terms. The Challenge of Effective Speaking Web Site. 6. Researching Information for Your Speech. Finding Information: Traditional and Electronic Sources. Using Personal Knowledge, Experience, and Observation. Locating Printed Resources. Skimming. Locating Internet Resources. Evaluating Online Resources. Interviewing. What Information to Look For. Factual Statements. Expert Opinions. Elaborations: Anecdotes, Narratives, Comparisons and Contrasts, and Quotations. Recording Information and Citing Written and Electronic Sources. Recording Information on Note Cards. Citing Sources in Speeches. Reflect on Ethics. Summary. Challenge Online. InfoTrac College Edition Exercise. Key Terms. The Challenge of Effective Speaking Web Site. 7. Organizing and Outlining the Speech Body. Writing a Thesis Statement. Outlining Main Points. Write Main Points as Complete Sentences. Revise Main Points. Ordering Main Points. Selecting and Outlining Supporting Material. List Supporting Material. Identify and Organize Subpoints. Developing Section Transitions. Reflect on Ethics. Summary. Challenge Online. InfoTrac College Edition Exercise. Key Terms. The Challenge of Effective Speaking Web Site. 8. Organizing the Introduction and the Conclusion and Completing the Outline. Creating the Introduction. Goals of the Introduction. Types of Introductions. Selecting and Outlining an Introduction. Creating the Conclusion. Goals of the Conclusion. Types of Conclusions. Selecting and Outlining a Conclusion. Completing the Outline. Listing Sources. Writing a Title. Reviewing the Outline. Reflect on Ethics. Summary. Challenge Online. InfoTrac College Edition Exercise. Key Terms. The Challenge of Effective Speaking Web Site. 9. Creating and Using Visual Aids. Types of Visual Aids. Methods for Displaying Visual Aids. Criteria for Choosing Visual Aids. Principles for Designing Visual Aids. Guidelines for Presenting Visual Aids. Reflect on Ethics. Summary. Challenge Online. InfoTrac College Edition Exercise. Key Terms. 10. Practicing Speech Wording. Language and Meaning. Denotation. Connotation. Speaking Clearly. Use Specific, Concrete, Precise, and Familiar Language. Develop Your Ability to Speak More Clearly. Be Sensitive to Cultural Differences. Speaking Vividly. Using Similes. Using Metaphors. Speaking Emphatically. Emphasize through Placement and Sequencing. Emphasize through Repetition. Emphasize through Transitions. Speaking Appropriately. Formality of Language. Use Words Meaningful to the Language Community. Jargon and Slang. Show Sensitivity. Effects of Insensitive Language Usage. Reflect on Ethics. Summary. Challenge Online. InfoTrac College Edition Exercise. Key Terms. The Challenge of Effective Speaking Web Site. 11. Practicing Delivery. Components of Delivery. Vocal Characteristics. Articulation. Bodily Action. Achieving a Conversational Style. Enthusiasm. Vocal Expressiveness. Spontaneity. Fluency. Eye Contact. Rehearsal. Timetable for Preparation and Practice. Preparing Speaking Notes. Rehearsal Sessions. Criteria for Evaluating Speeches. Sample Speech: Catching, Throwing, and Cradling a Lacrosse Ball. Reflect on Ethics. Summary. Challenge Online. InfoTrac College Edition Exercise. Key Terms. Speech Interactive. The Challenge of Effective Speaking Web Site. Part III: INFORMATIVE SPEAKING. 12. Principles and Practices of Informative Speaking. Principles of Informing. Intellectual Stimulation. Creativity. Relevance. Emphasis. Methods of Informing. Demonstration or Process Explanation Speech. Sample Demonstration Speech: Tablature. Speech of Definition. Sample Speech of Definition: Impressionistic Painting. Expository Speech. Sample Expository Speech: Women in World War II. Reflect on Ethics. Summary. Challenge Online. InfoTrac College Edition Exercise. Key Terms. The Challenge of Effective Speaking Web Site. Part IV: PERSUASIVE SPEAKING. 13. Principles of Persuasive Speaking. Choose an Ethical Speech Goal. Adapt to Attitude of Audience. In Favor. No Opinion. Opposed. Provide Good Reasons and Sound Evidence. Identifying Good Reasons. Finding Evidence to Support Your Reasons. Organize Reasons to Meet Audience Attitudes. Statement of Logical Reasons Pattern. Problem. Solution Pattern. Comparative Advantages Pattern. Criteria Satisfaction Pattern. Motivational Pattern. Use Emotion to Motivate Audience. Develop Your Credibility. Present the Speech Convincingly. Critical Thinking and the Persuasive Principles. Sample Persuasive Speech: Capital Punishment. Reflect on Ethics. Summary. Challenge Online. InfoTrac College Edition Exercise. Key Terms. Speech Interactive. 14. Practicing Persuasive Speaking Skills. Reasoning with Audiences. Essentials of Reasoning: The Toulmin Method. Types of Arguments and Tests. Sample Persuasive Speech: Volunteering at a Soup Kitchen. Motivating Audiences. Weighing Incentives. Using Incentives to Meet Needs. Sample Persuasive Speech: Notes to Neighbors. Refuting Persuasive Claims. Outline What Your Opponent Says and Your Reaction. Analyze the Evidence and Arguments. Organize and Present Your Refutation. Supporting and Refuting: Two Sides of a Debate. Supporting Speech: Prohibiting the Use of Lie Detector Tests. Speech of Refutation: Using Lie Detector Tests. Reflect on Ethics. Summary. Challenge Online. InfoTrac College Edition Exercise. Key Terms. Part V: ADAPTING TO OTHER OCCASIONS AND FORMATS. 15. Adapting to Special Occasions. Introductions. Procedure. Considerations. Presentations. Procedure. Considerations. Acceptances. Procedure. Considerations. Welcomings. Procedure. Considerations. Tributes. Procedure. Considerations. Other Ceremonial Occasions. Impromptu Speeches. Manuscript Speeches. Reflect on Ethics. Summary. Challenge Online. InfoTrac College Edition Exercise. Key Terms. 16. Increasing the Effectiveness of Problem-Solving Discussions. Characteristics of Effective Problem-Solving Discussions. Develop Clearly Defined Goals to Which Members Are Committed. Optimum Number of Diverse Members. Cohesiveness. Rules and Norms. The Physical Setting. The Problem-Solving Discussion Process. Define the Problem. Analyze the Problem. Determine Solution Criteria. Identify Possible Solutions. Evaluate Solutions. Decide. Leading Problem-Solving Discussions. Preparing for the Meeting. Leading Discussion. Following Up. Member Responsibilities. Preparing for the Meeting. Participating in the Discussion. Following Up. When the Discussion Goes Public. Symposium. Panel Discussion. Town Hall Meeting. Reflect on Ethics. Summary. Challenge Online. InfoTrac College Edition Exercise. Key Terms. Appendix: SAMPLE SPEECHES.

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