The Changing Face of Management in Thailand [NOOK Book]


Part of the successful Working in Asia series, The Changing Face of Management in Thailand examines the development of management in Thailand during the pivotal decade since the Asian financial crisis of 1997.

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The Changing Face of Management in Thailand

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Part of the successful Working in Asia series, The Changing Face of Management in Thailand examines the development of management in Thailand during the pivotal decade since the Asian financial crisis of 1997.

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Product Details

  • ISBN-13: 9780203878347
  • Publisher: Taylor & Francis
  • Publication date: 4/30/2009
  • Series: Working in Asia Series
  • Sold by: Barnes & Noble
  • Format: eBook
  • Pages: 328
  • File size: 2 MB

Meet the Author

Tim G. Andrews is Senior Lecturer in International Management at Strathclyde Business School, UK. He is co-founding editor of the Working in Asia series.

Sununta Siengthai is Associate Professor of HRM and Industrial Relations at the School of Management, Asian Institute of Technology, Thailand.

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Table of Contents

Part I: Introduction 1. Introduction (Tim G. Andrews) 2. Business in Thailand: An Overview (Stephen Frost and Greg Watkins) Part II: Macro-Management Forces 3. Political Backdrop: 1997-2008 (Kullada Kesboonchoo-Mead and Apirux Wanasathop) 4. Socio-Cultural Context (Khongphu Nimanandh and Tim G. Andrews) 5. Tourism (Clemens Bechter) Part III: Managerial Functions 6. Human Resource Management: Future Trends (Sununta Siengthai, Decha Dechawatanapaisal and Natenapha Wailerdsak) 7. Marketing in Thailand: Design, Aesthetics and Superstition (Clemens Bechter and Tim G. Andrews) 8. Credit Risk Management Practices of Thai Commercial Banks: Pre- and Post-Asian Crisis (Xiaohui Wang and John C.S. Tang) Part IV: Management Issues 9. The Modernization of Thai State-Owned Enterprises (Uthai Tanlamai) 10. Corporate Governance (Sundar Venkatesh) 11. Corporate Women Managers (Natenapha Wailerdsak) 12. E-communication (Tim G. Andrews and Donyaprueth Krairit) 13. The Thailand Brand (Clemens Bechter and Nicholas Andrew Swierczek) 14. Conclusions (Tim G. Andrews and Sununta Siengthai)

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