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Posted October 27, 2008
Most of the time the word "Chic" refers to the appearance of a person or thing. I have always thought of Chic as something superficial. Well "Chic Entrepreneur" goes against the norm. This book provides information on more than the appearance of a business and the advice in it is not superficial, but very substantial. <BR/><BR/>As a consultant to and trainer of woman owned businesses I often see women think small, underestimate the effort it takes to run a business and fail to identify their true customers/clients. If they read "Chic Entrepreneur" and keep it on their desk they will avoid making these mistakes. One of the biggest mistakes I see women business owners make is that they do not collaborate; they miss a lot of opportunities because they do not attempt, or often even consider, partnering, teaming, and subcontracting. I applaud the authors for realistically addressing some of this in Chapter 8 "Arm's Length or In Bed Together: Strategically Aligning Yourself". <BR/><BR/>Any entrepreneur can benefit from this book. It's a book that you will want to keep around so you can re-read Chapters as they apply to your phase or situation. I know I will be suggesting it as a companion book to the purchasers of my book "Capitalizing On Being Woman Owned". <BR/><BR/>This book is great in a general way for all entrepreneurs. Hopefully it will provide the information and stimulus that will cause existing and would-be entrepreneurs to do the in depth research specific to their business that will help them be successful in a Super Chic way.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted September 16, 2008
I truly enjoyed reading Elizabeth's book. Not only is it an easy, quick read, you can also quickly flip through the pages and to get the topic highlights in easy to read boxes on the page. Her tips and suggestions are right on, and will give that competitive edge to any small business owner who pays attention to the details! Get it and you will see what I mean.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.