The Click Moment: Seizing Opportunity in an Unpredictable World

Overview

On the one hand we aren’t surprised by the uncertainty of everyday life, but on the other we believe that success can be analyzed and planned for. It is a revealing paradox. The impli­cations are explosive and they obliterate every common-sense notion we have about strategy and planning.

 

The Click Moment is about two very simple but highly provocative ideas. The first is that success is random—far more random than we would like to believe. The second is that there are a ...

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The Click Moment: Seizing Opportunity in an Unpredictable World

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Overview

On the one hand we aren’t surprised by the uncertainty of everyday life, but on the other we believe that success can be analyzed and planned for. It is a revealing paradox. The impli­cations are explosive and they obliterate every common-sense notion we have about strategy and planning.

 

The Click Moment is about two very simple but highly provocative ideas. The first is that success is random—far more random than we would like to believe. The second is that there are a number of specific actions that we, as individuals and organizations, can take to cap­ture this randomness and focus it in our favor.

 

According to Johansson, strategy, plan­ning, and careful analysis can no longer guarantee strong performance; today’s busi­ness environments are far too random and complicated. But when you dig deep into the actions of successful people and orga­nizations, you’ll find one common theme. A turning point occurs—a major client signs on, a new competitor redefines the market, an unlikely idea surfaces—and they take advan­tage of that serendipity to change their fate. Consider how . . .

• Diane von Furstenberg saw Julie Nixon Eisenhower on TV wearing a matching skirt and top, and the timeless, elegant wrap-dress was born.

• Microsoft Windows was on the brink of being shut down until two individuals met unexpectedly at a party and altered the fate of the world’s dominant computer operat­ing system.

• Starbucks sold high-end brewing equip­ment and coffee by the pound until Howard Schultz experienced his first latte in a café in Milan.

• Nike was stumped on how to invent a spike­less trainer when a legendary running coach poured latex on a waffle iron.

 

Each of these individuals experienced a “click moment”—a rare point of opportunity that was completely unexpected. But they capitalized on their luck in ways that paid off significantly and altered their organizations’ strategies and the course of their lives.

 

Johansson uses stories of successful people and companies throughout history to illustrate the specific actions we can take to create more click moments, place lots of high-potential bets, open ourselves up to chance encounters, and harness the complex forces of success that follow.

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Editorial Reviews

Publishers Weekly
Starred Review.

We like to think that we have control; we can plan, analyze, and determine our success. Unfortunately, as Johansson argues, "success is random." Johansson (The Medici Effect) examines how success exists at the intersection of skill and luck. Logic might pay off at times, but in general, success means "somewhere, at some point, someone got lucky." This message may make readers uncomfortable, but Johansson provides three steps to cope with randomness. First, we must increase the randomness in our lives. Second, we must increase the number of bets we make. And third, we must recognize and harness the complex forces that are always at play. Johansson engages us from the start, drawing us in with tales from Serena Williams and Twilight as well as Google and Starbucks. Using numerous studies and ample research, Johansson offers an engaging and powerful read. Randomness looms large and change is all around, yet "we are truly reluctant to actively court randomness in our lives." This book should help us change that. Agent: Kim Witherspoon, Inkwell Management.
(c) Copyright PWxyz, LLC. All rights reserved.

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Product Details

  • ISBN-13: 9781591844938
  • Publisher: Penguin Group (USA)
  • Publication date: 8/30/2012
  • Pages: 256
  • Sales rank: 292,145
  • Product dimensions: 6.32 (w) x 9.12 (h) x 0.93 (d)

Meet the Author

Frans Johansson is the bestselling author of The Medici Effect. Raised in Swe­den by his African American/Cherokee mother and Swedish father, he now speaks to audiences worldwide, from the boardrooms of America’s largest cor­porations to villages in developing countries. He has founded a software start-up, a health-care firm, a hedge fund, and the innovation firm the Medici Group. He lives in Brooklyn, New York.

 

Visit www.themedicigroup.com

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Table of Contents

Introduction 1

Part I All Unpredictable World 5

Chapter 1 The Moldavian Theory of Success 7

Chapter 2 Serena's Secret 19

Chapter 3 The Nokia Mystery 33

Chapter 4 The Twilight of Logic 47

Chapter 5 The Conspiracy of Randomness 65

Part II Seizing Opportunity 85

Chapter 6 The Three Random Moves of Diane von Furstenberg 87

Chapter 7 Click Moments 97

Chapter 8 How to Create Click Moments 113

Chapter 9 Purposeful Bets 137

Chapter 10 How to Place Purposeful Bets 153

Chapter 11 Complex Forces 173

Chapter 12 How to Harness Complex Forces 191

Epilogue 211

Acknowledgments 217

Notes 221

Index 241

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