The Clinton Presidency: Images, Issues, and Communication Strategies

The Clinton Presidency: Images, Issues, and Communication Strategies

by Rachel L. Holloway
     
 

This important text is the first to examine the Clinton presidency from a communication perspective. Experts in communication and presidential studies analyze the rhetoric, images, issues, and communication strategies employed by the President, the First Lady, and the administration. From the feel-good town meetings of the campaign to the exuberant days of the

Overview

This important text is the first to examine the Clinton presidency from a communication perspective. Experts in communication and presidential studies analyze the rhetoric, images, issues, and communication strategies employed by the President, the First Lady, and the administration. From the feel-good town meetings of the campaign to the exuberant days of the inauguration, from the health care crisis to the Whitewater scandal and the Republican congressional landslide, this volume attempts to separate image from reality and spin from actuality in the media presidency of William Jefferson Clinton.

Editorial Reviews

Booknews
Ten essays written by communication studies scholars rate the Clinton administration in terms of image, issues, and communication strategies. The critical studies take a look at both William and Hillary Rodham Clinton's rhetorical strategies, the success of the "town hall meetings," and the white house's e-mail system. There is the obligatory examination of political cartoons, political advertising, and Clinton's media image along with a report card on political issues such as health care reform, and gays in the military. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN-13:
9780275951092
Publisher:
ABC-CLIO, Incorporated
Publication date:
03/30/1996
Series:
Praeger Series in Political Communication Series
Pages:
286
Product dimensions:
6.14(w) x 9.21(h) x 0.69(d)

Meet the Author

ROBERT E. DENTON, JR., is Professor and Head of the Department of Communication Studies at Virginia Polytechnic Institute and State University. He is the author and editor of several books, including The 1992 Presidential Campaign: A Communication Perspective (Praeger, 1994), Political Communication in America, 2d ed., with Gary Woodward (Praeger, 1990), and The Primetime Presidency of Ronald Reagan (Praeger, 1988).

RACHEL L. HOLLOWAY is an Associate Professor of Communication Studies at Virginia Polytechnic Institute and State University and is the author of In the Matter of J. Robert Oppenheimer: Politics, Rhetoric, and Self-Defense (Praeger, 1993).

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