The Cocktail Cool Bar: A Textbook for Bartenders

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More About This Textbook

Overview

The Cocktail Cool Bar: A Textbook for Bartenders targets the growing demand for knowledge pertaining to the bartending profession all over the world. With the explosive Asian Spirit Market changing social norms and cultural behavior Bar Owners, Food & Beverage Managers and the growing number of professional Chinese

bartenders want to know how to compete. Published in Simplified Han Chinese and Traditional Chinese, Cocktail Cool's book and website offer a level playing field.

Cocktails are just for starters - the Cocktail Cool Bar: A Textbook for Bartenders takes the mystery out of almost every kind of spirit. Front Bartenders need to be more than just drink-making machines; they need to know product histories, brands, and the individual tastes of all those little international representatives behind-the-bar. How can someone be expected to make a great drink if they don't know the individual tastes of the ingredients?

Instead of just another list of recipes, this bilingual book teaches the reader

to know what to mix and why. Whether you're a young Bar-Back apprenticing in the trade from the ground-up, or a seasoned Bartender/Owner looking to cut costs and map your profit margins, The Cocktail Cool Bar: A Textbook for Bartenders draws on years of experience and focuses it on how to get the most out of today's distributor networks, sales promotions and corporate marketing initiatives, by opening the door to the complex world of the spirits industry in 3 written languages. Written by experienced bartenders, Mike Armstrong and Ryan McClure, from the U.S. and Canada respectfully, the book encompasses Cocktail Culture, with a focus on business and trade secrets. Thebilingual

website, cocktailcool.com, and the book work together as a valuable resource for up-and-coming mixologists, bar managers, owners, as well as the layman looking to know more about their favorite cocktails.

Full of useful tools and charts, beautiful artwork and perfect-bound in a 124

page 8.5" X 8.5" softcover, The Cocktail Cool Bar: A Textbook for Bartenders is the full color companion for any experienced bar professional. True added value for professionals in the industry is the comprehensive index of international companies and the brands they own.

Mike Armstrong was Jim Beam's Brand Ambassador when he owned and operated fM, the bar that attained national fame in Taiwan as the Best American Bar and the place to go for good drinks. With over 25 years of professional experience in Hawaii, Australia, Taiwan and the East Coast United States, Mike regularly travels to China to consult his friends in the bar industry.

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Product Details

  • ISBN-13: 9780979999406
  • Publisher: Cocktail Cool LLC
  • Publication date: 11/1/2008
  • Pages: 124
  • Product dimensions: 0.32 (w) x 8.50 (h) x 8.50 (d)

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Sort by: Showing 1 Customer Reviews
  • Posted December 24, 2008

    Great condensed knowledge compressed into a modern text. Great pictures.

    This book really analyzes the intricate terminology of the bar world, but stays practical in scope. I run a bar and will be using this text for training new bartenders in the future. <BR/><BR/>It does a good job of taking students of the bar up a notch as I expect all my bartenders to know how to make a decent martini if they're already working for me, but this book gives them the background and product knowledge that impresses the clientele. Brevity is a challenge for most bar books but this one pulls it off. Practical and informative and easy on the eyes. It's got around 100 recipes but it mainly focuses on pertinent history and the evolution of the profession with a lean towards product knowledge.<BR/><BR/>I also liked how it has global appeal. It speaks of the bartender as a professional occupation, which it is. And just like any professional occupation, there's a lot of history that isn't readily available for the up-and-coming. This book does a great job of filling in the gaps. It's got a handy index at the back with all the companies and the brands they own all over the world. I like the website that accompanies it as well, www.cocktailcool.com.

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