The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society

The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society

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by Sut Jhally
     
 

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This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who "work" for the media in the same way that workers do in a factory. By watching commercial messages on TV, viewers…  See more details below

Overview

This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who "work" for the media in the same way that workers do in a factory. By watching commercial messages on TV, viewers actively create symbolic meaning, but also generate profit for the media in return for the wage of entertainment.

Product Details

ISBN-13:
9781135213022
Publisher:
Taylor & Francis
Publication date:
05/22/2014
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
240
Sales rank:
1,106,563
File size:
9 MB

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The Codes Of Advertising 5 out of 5 based on 0 ratings. 2 reviews.
Anonymous More than 1 year ago
Someobe
Anonymous More than 1 year ago
She tilts her head. Well then...