The Commercialization of American Culture: New Advertising, Control and Democracy / Edition 1

The Commercialization of American Culture: New Advertising, Control and Democracy / Edition 1

by Matt McAllister
     
 

Advertising in the United States has infiltrated virtually every aspect of life from classroom television through supermarket check-out lanes to doctors' surgeries. The advertising industry is constantly seeking new consumer avenues, the most recent including niche marketing, database marketing, cross-promotion and place-based marketing. In this valuable resource,… See more details below

Overview

Advertising in the United States has infiltrated virtually every aspect of life from classroom television through supermarket check-out lanes to doctors' surgeries. The advertising industry is constantly seeking new consumer avenues, the most recent including niche marketing, database marketing, cross-promotion and place-based marketing. In this valuable resource, Matthew P McAllister critically assesses the role of advertising in society, examines the recent innovations in technique, and discusses the social and commercial implications of these developments.

Product Details

ISBN-13:
9780803953802
Publisher:
SAGE Publications
Publication date:
11/02/1995
Edition description:
New Edition
Pages:
312
Product dimensions:
5.50(w) x 8.50(h) x 0.70(d)

Meet the Author

Table of Contents

Introduction
The Changing Nature of Advertising and Control
Advertising's External and Internal Control
Social Implications
Place-Based Advertising
Control through Location
Controlling Viewer Behavior
Creating the Zapless Ad
Cross Promotion
Control through Cooperation
Sponsorship
Control behind a Philanthropic Facade
Commercials, Control and the Computer Revolution
Conclusion

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