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The Commitment Engine: Making Work Worth It
     

The Commitment Engine: Making Work Worth It

by John Jantsch, Gildan Author (Read by)
 

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Why are some companies able to continuously create committed fans and customers-the kind who are more than willing to pay a premium to be part of the brand-while others struggle to create a presence in the market?

Why do the employees of some organizations fully dedicate themselves to the enterprise, while others punch the clock with mild

Overview

Why are some companies able to continuously create committed fans and customers-the kind who are more than willing to pay a premium to be part of the brand-while others struggle to create a presence in the market?

Why do the employees of some organizations fully dedicate themselves to the enterprise, while others punch the clock with mild disinterest?

How is it that one service can acquire millions of free trial users, but fail to convert any of them to premium paid subscriptions, while another similar service attracts and converts loyal paid subscribers and viral advocates at bankable rates?

By studying the ins-and-outs of companies that have endured extraordinary devotion from their customers, Jantsch reveals the systemic path to genuine commitment, for employees and consumers alike. Jantsch shows that people commit to companies, products and stories that they understand and believe in; the companies that understand this reality focus their marketing strategies around the purpose of their product instead of the product itself.

Jantsch has put together a list of characteristics and strategies integral to achieving high levels of commitment that can be found in any company that boasts loyal employees and customers.

As a follow-up to The Referral Engine, this is about more than just establishing leads-it's about keeping them for life.

Editorial Reviews

Steven Pressfield
"The Commitment Engine is a no-nonsense, hard-driving locomotive that can help turn dreamers into doers. Get on board!"
From the Publisher
 “The Commitment Engine is a no-nonsense, hard-driving locomotive that can help turn dreamers into doers. Get on board!”

—Steven Pressfield, author of The War of Art and Turning Pro

“Wow! This book hit me deep. It dives into the deepest core of meaning—the side of business that other books are scared to touch. A powerful mix of why and how.”

—Derek Sivers, founder, CD Baby, sivers.org

“John Jantsch does it again! I’ve recommended The Referral Engine over and over again, and The Commitment Engine is another great resource to grow your business. Step 1: Commit to read this book—soon.”

—Chris Guillebeau, author of The $100 Startup

“Not often enough does a book come along and inject a breath of fresh air into the world of business. This is one of those books.”

—Guy Kawasaki, bestselling author of Enchantment; former chief evangelist of Apple

“Jantsch’s book is required reading for small-business owners. It will help you with lofty things like finding your higher purpose as well as the practical steps of making a commitment plan.”

—Nancy Duarte, CEO, Duarte, Inc.; author of Slide:ology and Resonate

“As I read John’s book I kept thinking of Steve Jobs’s admonition that you must follow your heart first—and that if you’re not passionate about what you’re doing, you’ll give up just when the going gets tough. John has extended this idea to the entire company and shows business leaders how to ignite this same kind of passion and commitment throughout an organization.”

—Verne Harnish, author of The Greatest Business Decisions of All Time and Mastering the Rockefeller Habits

Product Details

ISBN-13:
9781596597693
Publisher:
Gildan Audio
Publication date:
01/15/2013
Product dimensions:
5.20(w) x 5.80(h) x 0.80(d)

What People are Saying About This

From the Publisher
“The Commitment Engine is a no-nonsense, hard-driving locomotive that can help turn dreamers into doers. Get on board!”—Steven Pressfield, author of The War of Art and Turning Pro “Wow! This book hit me deep. It dives into the deepest core of meaning—the side of business that other books are scared to touch. A powerful mix of why and how.”—Derek Sivers, founder, CD Baby, sivers.org “John Jantsch does it again! I’ve recommended The Referral Engine over and over again, and The Commitment Engine is another great resource to grow your business. Step 1: Commit to read this book—soon.”—Chris Guillebeau, author of The $100 Startup “Not often enough does a book come along and inject a breath of fresh air into the world of business. This is one of those books.”—Guy Kawasaki, bestselling author of Enchantment; former chief evangelist of Apple “Jantsch’s book is required reading for small-business owners. It will help you with lofty things like finding your higher purpose as well as the practical steps of making a commitment plan.”—Nancy Duarte, CEO, Duarte, Inc.; author of Slide:ology and Resonate “As I read John’s book I kept thinking of Steve Jobs’s admonition that you must follow your heart first—and that if you’re not passionate about what you’re doing, you’ll give up just when the going gets tough. John has extended this idea to the entire company and shows business leaders how to ignite this same kind of passion and commitment throughout an organization.”—Verne Harnish, author of The Greatest Business Decisions of All Time and Mastering the Rockefeller Habits

Meet the Author

John Jantsch is a marketing and digital technology consultant, an award-winning social media publisher, and the author of the small-business marketing bible Duct Tape Marketing and The Referral Engine. Jantsch is the creator of the "Duct Tape Marketing" brand, a nationally renowned small business marketing system, and runs an award-winning blog of the same name.

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