The Communication of Leadership: The Design of Leadership Style / Edition 1

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Overview

With the crisis of leadership in the western democracies, there has been a growth of interest in how leaders outside of the west emerge and consolidate their positions. This book analyses the communication strategies of six charismatic non-western leaders: Mahatma Gandhi, Nelson Mandela, Fidel Castro, Ayatollah Khomeini, Mohammed Mahathir and Lee Kuan Yew. The book addresses the following questions in order to arrive at a better understanding of communication and leadership:

  • How do leaders communicate?
  • Do leaders communicate more by words,
    or actions?
  • Do leaders have unique communication strategies?
  • Are leaders moral beings, or impostors?

The book describes how each of these leaders designed a unique style that integrated verbal and non-verbal modes of communication. It argues that leadership style is performed through the cumulative interaction of non-verbal modes - dress, body language, physical possessions, symbols and symbolic actions - with verbal strategies for communicating visions, values and legitimacy.

In order to understand how each of these leaders undertakes a dramatic 'performance' of leadership, Jonathan Charteris-Black uses Erving Goffman's notion of 'Front'. Noting the inherent similarities between the mutual dependency of actors with audiences and leaders with followers, the book suggests that leaders - like actors - use metaphors and symbols to satisfy followers' psychological and symbolic needs and that leadership is communicated through impression management, metaphor and media choices.

A fascinating and well executed study, this book will interest students and academics working on leadership,
applied linguistics, communication studies and politics.

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Product Details

  • ISBN-13: 9780415378291
  • Publisher: Taylor & Francis
  • Publication date: 1/1/2007
  • Series: Routledge Studies in Linguistics Series
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 272
  • Product dimensions: 6.00 (w) x 9.30 (h) x 0.90 (d)

Table of Contents


List of illustrations     viii
Acknowledgements     ix
The magic of leadership     1
Non-verbal communication and leadership     23
Verbal communication, leadership and the media     41
Mahatma Gandhi: The soul of India     54
Nelson Mandela: Leader of the oppressed     80
Fidel Castro: The Cuban Robin Hood     111
Ayatollah Khomeini and divine leadership     135
Mahathir Muhammad: Modernizer or traditionalist?     162
Lee Kuan Yew: Surviving insecurity     187
The design of leadership style     214
Notes     222
Bibliography     239
Index     245
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