The Complete Book of Perfect Phrases for High-Performing Sales Professionals / Edition 1

The Complete Book of Perfect Phrases for High-Performing Sales Professionals / Edition 1

by Robert Bacal, William Brooks
     
 

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ISBN-10: 0071636099

ISBN-13: 9780071636094

Pub. Date: 09/11/2009

Publisher: McGraw-Hill Professional Publishing

The Right Phrase for

Every Sales Situation



A powerful command of words is the number one requirement for succeeding in the field of sales. Whether you’re cold-calling a prospect, presenting to a group of decision makers, or dealing with price objection, the make-or-break point of every transaction lies in saying

the right thing to

Overview

The Right Phrase for

Every Sales Situation



A powerful command of words is the number one requirement for succeeding in the field of sales. Whether you’re cold-calling a prospect, presenting to a group of decision makers, or dealing with price objection, the make-or-break point of every transaction lies in saying

the right thing to the right person at the right time.



The Complete

Book of Perfect Phrases for High-Performing Sales Professionals is

the ultimate field guide for speaking and writing your way to sales

success. You’ll find perfect phrases for:

Lead Generation

• Turn cold calls into profitable relationships

• Expand your customer base

• Write engaging letters and e-mails

Sales Calls

• Get access to decision makers

• Present your product in compelling language

• Resist objections and stalling tactics

Customer Service

• Develop a rapport with every client

• Handle the most difficult of customers

• Close every conversation on a positive note

Product Details

ISBN-13:
9780071636094
Publisher:
McGraw-Hill Professional Publishing
Publication date:
09/11/2009
Series:
Perfect Phrases Series
Pages:
736
Sales rank:
1,097,268
Product dimensions:
5.00(w) x 7.90(h) x 1.80(d)

Table of Contents

Perfect Phrases for Lead Generation

•Customize phrases for the 25 types of clients

•Phrases for direct prospecting-using the right words to turn cold calls into cash

•What to say to expand your customer base-and grow your sales-faster, bigger, and better

Perfect Phrases for the Sales Call

•Get past gatekeepers and sell to the decision makers

•Present your product or service in the best light

•Handle objections, stalling, and other delaying tactics

•Build trust and cultivate relationships

Perfect Phrases for Customer Service

•Clear explanations of the reasons for difficult customer behaviors

•Successfully handle even the most cantankerous customers

•101 dialogues and scripts organized according to types of difficult behaviors, usable as is or as part of a training program, and easily tailored to any industry and company culture

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