The Complete Direct Marketing Sourcebook: A Step-by-Step Guide to Carrying Out a Successful Direct Marketing Program

The Complete Direct Marketing Sourcebook: A Step-by-Step Guide to Carrying Out a Successful Direct Marketing Program

by John Kremer
     
 

Offers over 70 template charts, forms and sample letters for immediate use for the direct mail campaign. In-depth coverage includes locating prime products; calculating costs and break-even points; obtaining the best printing and advertising values; how to design effective promotions; finding and testing lists; handling shipping delays and refunds and much more.See more details below

Overview

Offers over 70 template charts, forms and sample letters for immediate use for the direct mail campaign. In-depth coverage includes locating prime products; calculating costs and break-even points; obtaining the best printing and advertising values; how to design effective promotions; finding and testing lists; handling shipping delays and refunds and much more.

Editorial Reviews

Booknews
REvised edition of Mail Order Selling Made Easier (1990). Describes the basic principles of direct marketing. Includes checklists, worksheets, charts, forms, and sample letters; and a listing of sources and resources. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN-13:
9780471553878
Publisher:
Wiley
Publication date:
04/28/1992
Series:
Small Business Series, #1
Pages:
288
Product dimensions:
6.99(w) x 9.93(h) x 0.77(d)

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