The Complete Guide to Book Publicity by Jodee Blanco | Paperback | Barnes & Noble
The Complete Guide to Book Publicity

The Complete Guide to Book Publicity

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by Jodee Blanco
     
 

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Written by one of the country's leading publicists, this is an authoritative, in-depth guide to the unique form of publicity needed to successfully launch a book. Step by step, readers are coached through the stages of a book's publicity lifecycle. The nuts and bolts of book promotion are covered for fiction, nonfiction, hardcover trade, mass market, and trade

Overview

Written by one of the country's leading publicists, this is an authoritative, in-depth guide to the unique form of publicity needed to successfully launch a book. Step by step, readers are coached through the stages of a book's publicity lifecycle. The nuts and bolts of book promotion are covered for fiction, nonfiction, hardcover trade, mass market, and trade paperbacks. A thorough "publicity toolbox" of sample press kits.

Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Editorial Reviews

Booknews
The founder of a public relations company and the engine behind the promotion of many best-selling books, Blanco sets out the steps of the publicity process. She peppers her account with anecdotes and personal hints. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN-13:
9781581153491
Publisher:
Skyhorse Publishing
Publication date:
05/28/2004
Edition description:
Second Edition
Pages:
304
Product dimensions:
6.00(w) x 9.00(h) x 6.10(d)

Meet the Author

Jodee Blanco is a faculty member at New York University's Center for Publishing and the coauthor of The Evolving Woman and Please Stop Laughing at Me. Blanco splits her time between New York City and Chicago.

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The Complete Guide to Book Publicity 5 out of 5 based on 0 ratings. 1 reviews.
Guest More than 1 year ago
I have been a book publicist for many years, but I find Jodee Blanco's book a great source of information and source of referral to keep in my office. Sherri Rosen Publicity, LLC, NYC