The Complete Guide to Book Publicity [NOOK Book]

Overview

Written by one of the country's leading publicists, this is an authoritative, in-depth guide to the unique form of publicity needed to successfully launch a book. Step by step, readers are coached through the stages of a book's publicity lifecycle. The nuts and bolts of book promotion are covered for fiction, nonfiction, hardcover trade, mass market, and trade paperbacks. A thorough "publicity toolbox" of sample press kits.
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The Complete Guide to Book Publicity

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Overview

Written by one of the country's leading publicists, this is an authoritative, in-depth guide to the unique form of publicity needed to successfully launch a book. Step by step, readers are coached through the stages of a book's publicity lifecycle. The nuts and bolts of book promotion are covered for fiction, nonfiction, hardcover trade, mass market, and trade paperbacks. A thorough "publicity toolbox" of sample press kits.
Read More Show Less

Editorial Reviews

Booknews
The founder of a public relations company and the engine behind the promotion of many best-selling books, Blanco sets out the steps of the publicity process. She peppers her account with anecdotes and personal hints. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9781581159967
  • Publisher: Skyhorse Publishing
  • Publication date: 5/1/2004
  • Sold by: Barnes & Noble
  • Format: eBook
  • Pages: 304
  • File size: 2 MB

Meet the Author

Jodee Blanco is a faculty member at New York University's Center for Publishing and the coauthor of The Evolving Woman and Please Stop Laughing at Me. Blanco splits her time between New York City and Chicago.

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Table of Contents

Acknowledgments
1 What Are Publicity, Promotions, and Public Relations, and Why Are They So Important? 1
2 Different Strokes for Different Folks: How the Genre and Format of a Book Affect Publicity, Public Relations, and Promotions 19
3 What Is the Media, and How Does It Work: Focus on Print 35
4 What Is the Media, and How Does It Work: Focus on Broadcast 51
5 The Role of the Book Publicist 71
6 The Publicity Process from Nuts to Bolts 89
7 The Different Types of Campaigns and How to Choose the One That's Best for You 109
8 How to Write the Perfect Press Kit 121
9 The Secret Art of Media Research 153
10 The Ins and Outs of Pitching Media 165
11 How to Be an Exciting Interview for Print, Television, and Radio 177
12 The Author Tour 187
13 The Money Perspective 219
14 Beyond the Boundaries of Book Publicity: The Cross-Promotional and Ancillary Picture 231
15 Crisis Management: What to Do When Something Goes Wrong 245
16 When, Why, and How to Hire an Outside Publicist 255
Appendix 265
Index 267
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Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted June 15, 2006

    Great Book For A Book Publicist

    I have been a book publicist for many years, but I find Jodee Blanco's book a great source of information and source of referral to keep in my office. Sherri Rosen Publicity, LLC, NYC

    Was this review helpful? Yes  No   Report this review
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